SAN JOSE, Calif. (June 11, 2020) – Despite a vibrant world dissipating into lockdown hibernation, there have been a good number of commercial beneficiaries meeting the need for creative distraction, inventive diversion or productive interaction.

Seed manufacturers and optics makers have been only too happy to satisfy the soaring demand for backyard bird feeders and bird watchers. TikTok has been working round-the-clock to help digitally savvy millennials create and share outrageous and engaging short-form videos about home “prison” life. And frustrated moms have been all over the Internet shopping for ways to engage bored children with arts, crafts, cooking and learning projects. 

According to the CMO Council, a global organization representing 16,000 marketing leaders in 10,000 companies worldwide, “opportunity breeds when there are transformational market needs.” While the world is in the midst of containing and emerging from the pandemic turmoil, a number of brands have benefitted from opportunities triggered by a constrained and restricted home-bound consumers and workforce.

The CMO Council has selected 25 agile and adaptive brands seeing upturns during the economic downturns worldwide. Selections were made based on financial performance, category sector growth, product or service innovation, as well as marketing and messaging dexterity. This infographic lists the top picks and can be sourced from here.

1. Activision Blizzard


2. Amazon


3. Clorox


4. Costco


5. DocuSign


6. Dollar General


7. Domino’s Pizza


8. eBay


9. Etsy


10. Facebook


11. Google


12. Home Depot


13. Intel


14. Microsoft Teams


15. Netflix


16. Norton LifeLock


17. PayPal


18. Peloton


19. ServiceNow


20. Shopify


21. Slack


22. TikTok


23. Walmart


24. Wayfair


25. Zoom

About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000-plus members in 10,000 companies control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 60,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, Growth Guidance Center, and the Brand Inspiration Center. More information about the CMO Council is available at www.cmocouncil.org.

Media Contact:
Kevin Sugarman
ksugarman@cmocouncil.org

408.677.5311