Marketing’s Key Challenges in 2025
December 31, 1969 By Louise Burgers
MarTech is a key indicator of where marketers should be focusing this year, in the CMO Council’s new report, The Marketing Vitality Index. With the CMO Council’s annual assessment of leading Marketing Performance Indicators (MPIs), there is evidence that 2025 is a defining, milestone year ahead. Most notably:
It is time for marketing to move from its perception as a cost center to that of a command center powered by business-centric,
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