Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Get to Know

Tatiana-Vivienne Jouanneau

Marketing Transformation Officer &
Global Head: Commercial Marketing, Logitech

Jouanneau is a skilled global profit brand-builder and a believer in building the brand with “head, heart and hands.” More

POINT OF VIEW

10 Strategic Planning Pitfalls to Avoid

By Drew Yancey

Common strategic planning traps—and how to sidestep them. More >

CMO BLOG

How Security Helps Marketers Protect Your Brand

By Tom Kaneshige

Understand how marketing and security can redefine their working relationship to get ahead. More >

Executive Perspective

Coogan Pillay

Vice President: Senior Manager
Digital Marketing & Paid Media, ABSA CIB

Coogan Pillay’s data-driven marketing strategies for emerging markets. More

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversational commerce market. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

CMO BLOG