Overview - Expert Views - CMO Council™

Peer-Powered Insights

EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Executive Perspective

Greg Creed

Former CEO, YUM! Brands, Author: R.E.D. Marketing

Do marketers have a relevance issue? Innovative branding guru shares why many marketers may have lost the intuitive skills needed to sustain the essence of a great brand. More

Newsletter from the CMO Council

Email Doesn’t Equal Identity

By Tim Glomb

Understanding what drives purchase decisions is critical for personalized marketing More >

Marketing Isn’t a Vending Machine

By Kathleen Schaub

Create adaptable, resilient marketing systems that thrive in uncertainty. More >

Simon Anholt

Author, The Good Country Index

Exploring the way national imagery, social responsibility and country of origin labeling is shaping More

Dr Kiran Veigas

Vice President, Happiest Minds Technologies

Customer experience and brand protection are integral to marketing strategy. More

How To Get Your Data AI-Ready, with Donovan Neale-May

How to Build Valuable, Resilient Brands

By Louise Burgers

Successful marketers constantly reposition brands for long-term growth. More >

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversationa More

Hyper-Aware Brands Hyper-Target Their Ads

By Brian Berner

The average person uses between six to seven social media platforms every month – bombarded with thousands of ads on each one. More >