CMO at the Crossroads Take the Right Route to Revenue in the Intelligence-Powered, Marketing Technology Era
CMO Council Marketing Vitality Index Forecasts, Facts and Figures Going into 2025 and Beyond
The Marketing Transformers: Agents of Change Learnings from MarTech Leaders Inspiring Marketing Modernization Worldwide
Adding Customer Glue to the Drive-Thru How Digital Innovation is Transforming the Quick Service Restaurant (QSR) Experience Through Speed, Convenience and Higher Value Personal Service in the Moment
Gaining Martech Momentum Through AI Inspiration A deep dive into marketing leaders intentions to deploy new MarTech initiatives and strategies to optimize AI in 2024.
Boosting Yield In The Account Marketing Field Leveraging Augmented Actionable Intelligence (AAI) to Improve Prospect Identification, Qualification, Cultivation, Acquisition, Penetration and Revenue Growth
Advantage AI: Target, Personalize, Optimize Utilize AI & ML for enhanced B2B customer engagement
Doing Better By Doing Good The Value of Business with a Purpose Worldwide
Outsmart Adversity Weathering Economic Headwinds to Emerge for Growth
Optimizing Outcomes in Media Marketing Are you interested in becoming a media marketing master?
Cracking Tomorrow's CX Code Real-Time Customer Intelligence for Exceptional Experience
Signals From the Noise What marketing leaders have learned about data, analytics and insights to drive better business outcomes
Revenue Gain From The Local Demand Chain Using Digital Transformation to Power Partner + Field Marketing Performance
What’s Trending in Consumer Spending Data Insights on Shifting North American Buying Behavior During Covid and Beyond
Increase Your Pace in the ECommerce Race How to Build Exceptional, Scalable & Sustainable Supply Chains for Greater Operational Performance
Chat Commerce Resource Center Exploring How the Live Mobile Chat Commerce Revolution is Powering Fast, Frictionless Transactions, Secure, Lower Cost Customer Engagement, and Stronger Brand Affinity
NextGen Event: Optimized For Outcomes Aligning Strategy, Teams and Tech for Success in a New Era of Events
Unify How You Verify Humanize + Optimize the Way You Recognize Every Customer + Contact Using Frictionless Biometrics Across All Channels of Engagement
Data-Driven Decisioning Powers CX Forward Data Deliverance Drives Toward Ideal CX for Customers, Employees
Sparking MarTech Migration + Digital Innovation Exploring Marketing Leader Strategies, Intentions and Innovations Across Europe, Middle East, Africa and Latin America
The Omnipotent Omnichannel Customer experience in the new digital era relies heavily on contextual engagement
Exponential Power of Collaborative Marketing Working With Partners On Marketing Goals Brings Forth Better Business Outcomes
Rising Above The Fray Self-reliant buyers, shifting behaviors and digital disarray have upended sales. But marketers can right the revenue ship.
Scaling the Value of the CMO How to Globalize, Modernize and Optimize Enterprise Marketing Operations with Interim CMO Domain Experts and Advisors
Multicultural Blending and Spending in America How Mainstream Consumers are Embracing and Celebrating Pan-Ethnic Products, Experiences, and Inspirations
CMO: The Force Multiplier Driving financial value through better technology strategy, investment, selection, integration, management and innovation.
Critical Channels of Choice What You Need to Know to Better Engage Your Customers in the "New Normal".
Help Small Grow Tall. Go Digital. It's Pivotal.
Shifting the Content Game Creating Cohesion in the Age of Customer Chaos
Customer Economics: Deeper Insights. Greater Value Humanizing + Analyzing Relationships to Drive Revenue, Retention and Returns
Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend Get started on creating 30-60-90 day action plans to increase efficiency and value out of every dollar
Forging the Future of Customer Experience Building a Unified Data Foundation for Turning Customer Insight into Action
Best practices for digital transformations and infrastructure modernization Using real-time insights to understand the digital life of telco subscribers
The CMO Compensation Center The Smart Way to Track Marketers' Pay
Bringing Compliance to Lead Revenue Science Adding Transparency and Accountability to Lead Acquisition, Verification and Marketing Demand Generation Practices
Turning a Creative Eye on Content ROI Tracking the Convergence of Creativity, Context and Customer to Reshape Content Engagement
Measuring Marketing in the Moment Understanding How Shoppers React, Transact and Interact in Real-time
Growth Engineering: Mapping Routes to Revenue Applying Vision, Innovation and Insights to Achieve Persistent Performance
Exceeding the Requirements of the Trust Economy Filling the Role of Champion to Secure the Trust in Brand Experiences
Loyalty That Lasts Evolving Growth Strategies to Activate Emotional Connections with Brands
Reshaping Global Engagement Operations Optimizing the Resonance and Relevance of Localized Marketing Initiatives
Customer Value Creation from Live Data Interpretation Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities
Bringing a Human Voice to Customer Choice Rededicating Marketing to Serve the People in Front of the Data
Activating Voice for Experience Velocity Focusing Data Volume to Accelerate Contextual Engagement
Doing More With Data Discovering Data-Accelerated Revenue Traction
Gaining Traction With Every Digital Interaction Identifying Operational Efficiencies That Impact Customer Experiences
CMO Action to Spark a Growth Reaction How to Shape Marketing-Inspired Business Strategies
The State of Engagement: Bridging the Customer Journey Across Every Mile Mastering the Art of Driving Relevance and Consistency Across Customer Engagements
Ingenuity in the Global eCommerce Community How To Compete and Not Get Beat in the Digital Retail Marketplace
Engage at Every Stage: An Investigation of Video Activation Getting Measurement, Monitoring and Media Right
Brand Innovation From Value Chain Inspiration How New Marketing Production and Printing Technologies and Creative Supply Chain Partners Impact Go-to-Market Strategies and Outcomes
Brand Protection from Digital Content Infection Safeguarding Brand Reputation Through Diligent Ad Channel Selection
Adaptability in Branded Content Delivery Modifying and Localizing Production-Ready Creative at Scale
Customer Experience Dynamics Ensuring Sales, Marketing and Commerce Are Fully Aligned to Deliver a Consistent Experience
Product Adaptation to Meet Consumer Expectation How Agile Marketers Improve Response to Customer Feedback
Getting Serious About Omni-Channel Experience Making Customer Value Creation the New Competitive Equation
The Failing Funnel Combatting the Eroding Predictability of the Funnel With Lifecycle Engagements
Empowering the Data-Driven Customer Strategy Taking the Next Evolutional Leap to Achieve Contextual Customer Engagements
Elevate What Consumers Appreciate Increase Brand Attraction by Upgrading Ownership Satisfaction
The New Rules of Engagement
Omnichannel's Missing Link
The CMO Shift to Gaining Business Lift Exploring the CMO’s Role as Growth Driver, Change Agent & CX Advocate
Staging and Gauging А study fielded by the CMO Council and the Computer Event Marketing Association (CEMA)
Digital Marketing Dialog The Digital Marketing Dialog is an Intelligent Market Engagement™ program commissioned by Responsys, Inc., a premier provider of email marketing solutions, and sponsored by the CMO Council, BtoB Magazine and USA TODAY.
Syndicate to Educate CMO Council Study to Assess How Buyer Perceptions, Preferences and Actions are Influenced by the Consumption of Syndicated Vendor Content Online. Quarterly Analytics Reports will be Supplied by KnowledgeStorm.
MPM Forum
RetailFluency A study that explored the impact of the Internet on in-store purchasing revealed a shifting landscape of media influence on consumers.
Market Vigilance, Product Diligence Gaining greater visibility into the variables that impact product pricing, availability, profitability, and time-to-market has become a strategic imperative for product marketing and management executives.
Targeting with Texting The Value of Just-in-Time Mobile Messaging
Crunch Time The Global Competitiveness Audit
Be an ADEPT Traveler Care Less About Travel Stress
Context, Commerce and Customer Best Practices to Exceed Expectations
Train for Digital Marketing Gain Advancing Online Education for Further Marketing Automation
Connected Interaction to Power Brand Attraction Continuing Conversations Around Experience, Engagement and the Power of Personalization
How Global Voices Shape Travel Choices The Impact of Consumer Apprehension on Travel Intention
APAC Digital Marketing Performance Dashboard 2015 Exploring the State of Digital Marketing Across Asia-Pacific
Making Personalization Possible Amplifying the Customer’s Voice for a Lasting Experience
Can We Future-Proof Customer Engagement? A Best-Practice Video Series on Context, Commerce and Engaging With an Audience of One
Predicting Routes to Revenue Identifying Real-Time Decisions for Business-Driving Engagement
What's New That Has Long-term Viability, Value and Glue? A CMO Council Member Engagement Program to Understand What Marketing Technologies are Topping the CMO Shopping List
Brand Attraction From Enriched Interaction Creating an End-to-End, Multi-Channel Experience That Engages and Enlivens Customer, Partner and Employee Audiences With More Compelling and Relevant Content-Driven Commerce and Conversation
The Next Digital Leap Mapping the Path Forward in Performance
Succeed Where There's a Need A Global Innovation Advocacy Campaign
From Creativity to Content Tracking the Operational Impact of Siloed Content in the Marketing Supply Chain
Lead Flow That Helps You Grow Accelerating Opportunity Through Smarter Lead and Demand-Generation Practices
Making the Workplace a Brand-Defining Space Engaging Employees in Shaping Corporate Culture and Brand Personality
APAC Digital Directions Strategies, Mandates & Challenges in Digital Across Asia-Pacific
Activating the New American Mainstream Defining, Reaching and Engaging with the Multicultural Market
Gaining Traction Through Each Customer Interaction Achieving Business Impact With Customer Engagement Optimization
Quantify How Well You Unify Exploring the Business Impact of Marketing Technology Integration
APAC Digital Marketing Performance Dashboard 2014 Exploring the State of Digital Marketing Across Asia in Order to Benchmark Levels of Adoption, Traction and Success
Getting In Sync with Mobile Customers The Mandate for Real-Time Relevance in a Connected World
Online Advertising Performance Outlook 2014 Optimizing the Value of Online Advertising Spend and Digital Media Channel Performance in Furthering Customer Acquisition
Grow From the Right Intro Assessing the State of Strategic Partnerships and Business Development in the SME Sector
Mastering Adaptive Customer Engagements A Look Into How Today’s Marketing Leaders Are Driving Business Performance Across the Customer-Centric Enterprise
Content's Impact on Pre-Sales Intention Content’s Role in Influencing B2B Buyers in the Purchase Process
State of Marketing 2014 A Global Assessment of Marketing Vitality and Direction
Turning Social Feeds into Business Leads Using Social Media Insights to Find Predisposed Prospects and the Right Consumer Personality Fit
Localize to Globalize Unifying Messages, Experiences and Engagements Across Global Campaigns
Business Traction From Smarter SMB Interaction Advancing Enterprise Excellence in SMB Marketing in North America
Maximize How You Individualize Map the Operational Gap in Customer Insight and Experience
Make a Stand as an Ethical Brand The Age of Consumer-Driven Transparency, Accountability and Responsibility
Tracking Digital Evolution and Maturity Staying Ahead of the Next Digital Advance
Know More To Grow More Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Profitability from Subscriber Acuity Embracing Behavior-Based Pricing Models
State of Marketing 2012 The CMO Council's Sixth Annual WorldWide Assessment of Marketing Planning, Budget Allocation, Organizational Development, Group Operational Effectiveness, and Compensation
Brand Automation for Local Activation Connecting Customer Engagement Into Measureable Local Strategies
Online Advertising Performance Outlook Optimizing the Value of Online Advertising Spend and Digital Media Channel Performance in Furthering Customer Acquisition
More Relevance, Greater Resonance Aligning the CMO + CIO to Drive Customer Insight, Intimacy and Engagement
Advancing Analytics How Insight Fuels the Marketing Engine
Customer Attainment From Event Engagement Benchmarking the Business Value of Trade Shows and Events
Engage at Every Stage Where and how mobile relationship marketing is being embraced across industries
APAC Digital Marketing Performance Dashboard Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success
Greater Gains From Digital Campaigns Amplifying Engagement Through Streamlined Digital Deployment
Improve Every Marketing Move: Advancing Customer Intelligence Capabilities In APAC How Using High-Performance Analytics Yields More Valuable Customer Engagement
Integrate to Accelerate Digital Marketing Value Driving eMarketing Performance With the Right Platforms, People and Processes
Get Exact in How You Contact Bringing the Telecom Marketing Community Together to Discuss Enhancing the Customer Experience by Analyzing Past Customer Behavior
Delivering Positive Impressions During Market Depressions The Criticality of Custom Content and Digital Media Channels in Reassuring Customers and Managing Messages, Conversations and Communications
Localize to Optimize Sales Effectiveness Program is focused on driving best practices and thought leadership in optimizing the delivery of localized marketing support.
More Gain, Less Strain Optimizing Marketing Partner Performance and Value in a Digital World
Bringing Dexterity to Subscriber Complexity Managing the Challenge of Change and Choice in Communications and Media Markets.
What's Critical in the Vertical Top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement.
The 2011 State of Marketing The CMO Council surveyed over 750 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments.
Competitive Gain in the Demand Chain Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence.
Unify to Multiply Marketing Ecosystem Effectiveness
Activating + Amplifying Advocacy Social media platforms popped up overnight, bringing with them unprecedented changes and valuable venues for word-of-mouth marketing. Facebook, Twitter, Foursquare - the list is growing, as are the opportunities and challenges.
The Variance In the Social Experience The Role of Social in Advancing the Customer Experience
Pause to Support a Cause Survey The Socially Beneficial Way
Transform to Better Perform: Dinner Dialogue Series Transformational Programs That Accelerate Customer Acquisition and Revenue
Doing Away with Foul Play in Sports Marketing Aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations
Marketing Organization Review and Empowerment (MORE) The CMO Council engaged with a select group of CMOs to evolve a new auditing tool and suite of services to help chief marketing executives evaluate talent, grow organizational competencies.
Market Sense-Ability Center The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability.
Merkle Marketing Innovation Awards The Marketing Innovation Awards celebrate companies, brands and marketing leaders who are driving market engagement, advancing customer experience and furthering marketing effectiveness and accountability through smart technology and marketing process int
Collaborate to Innovate Advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes
Digital Marketing Performance Institute A strategic interest group dedicated to providing tools and resources to help enhance the execution and effectiveness of digital marketing efforts.
Giving Through Active Living Giving Through Active Living is an authority leadership initiative examining the brand impact, value and return of cause-related wellness marketing campaigns.
Marketing Outlook 2010
Customer Economics Forum A deep dive into the real costs and returns associated with acquiring, nurturing, converting, closing, handling, retaining, recovering, up-selling and mobilizing critical customer constituencies and loyal advocates.
Getting a Business Lift From Loyalty
Marketing Outlook 2009
Giving Customer Voice More Volume
Discovering the Pivotal Point Consumer A milestone study of American consumer shopping behavior
Variance in Customer Experience
Protection from Brand Infection
Calibrate How You Operate Improving Marketing Yield, Visibility and Process
Precision Promotion: Timely, Targeted & Trackable
Business Gain From How You Retain
The Power of Personalization A thought-leadership initiative whose focus is on gaining in-depth insights into the relevance, value, and importance of personalized communications as a vital component of marketing campaign planning.
Driving the Bottom Line from the Front Line A global research initiative that focuses on helping multinational companies to improve the design and execution of their go-to-market strategies.
Global Mobile Mindset Initiative
Define and Align the CMO A 360-degree view of the CMO position
Secure The Trust Of Your Brand Global study to provide a 360 degree view of how security and IT integrity influence brand assurance, confidence and value
FAME Forum to Advance the Mobile Experience
Select & Connect Challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation
Mastering MPM
Profitability from Customer Affinity A research initiative to determine what drives customer affinity, advocacy and attachment and how brands in the BtoB technology space stack up in rankings of customer equity.
