The Solution Sourcing Center will activate and engage the CMO Council’s membership in the review, evaluation and selection of marketing technology solutions and cloud-based services. It will draw on trusted peer-based experience, knowledge, insight and procurement practices to highlight the ROI of marketing technology investments. This resource will be a marketplace for marketing and sales automation vendors to connect and interact with a global audience of senior marketers and functional area chiefs, including procurement, finance, sales, channel, IT and line of business.
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