WEBINARS
High Opportunity And High Liability
Maximizing Data Utilization & Landscapes for Generative AI Opportunity in Regulated Industries
During our interactive session leaders from AWS, Cloudera and Talend will explore the transformative potential of Generative AI within Telco, FinServ, and Health Care, Life Sciences and Public Sector organizations emphasizing effective data collection and management, ethical considerations, and regu... Watch On-Demand
Sales and Marketing’s Monster Pivot
How are you navigating sales and marketing’s monster pivot to the digital buyer?
The emergence of the self-reliant buyer and digitalized customer journey has upended traditional paths to purchase. More than 70% of marketers aren’t very confident in their current sales and marketing model to sell effectively. It’s time for a monster pivot, but to where? Old way... Watch On-Demand
Accelerating Asset Performance for Operational Efficiency
In this webinar we will discuss the transformational opportunities driven by real-time insights across the manufacturing value chain to drive optimized operational efficiencies, maximize up-time, lower cost of ownership and provide rapid time to value on investment. Learn how transformation leaders ... Watch On-Demand
Aligning IT and OT to Transform Operational Excellence
The convergence of IT (Information Technology) and OT (Operational Technology) has become a major focus area for many organizations seeking to improve their operational efficiency and gain competitive advantage. In our session hear from thought leaders from Cloudera and Litmus who are working with e... Watch On-Demand
Marketing Leadership in the metaverse era: Why should CMOs be on alert?
Maximize opportunities with data-driven intelligence for customer engagement in the evolving tech landscape
The term, “metaverse” is thrown around left and right, but very few people actually know what it means. In order to understand the future of marketing, leaders need to be on alert for what the everchanging tech landscape is shaping into - ambiguous terms and all. 48% of marketing leader... Watch On-Demand
Solving for Adaptability & Agility
How to Ensure Data Systems Can Evolve
In an era of continuous disruption, it’s more important than ever for marketing’s data, analytics and insights systems to be adaptable and agile. It’s hard to create the right culture, tech, skillsets and high quality data, for generating insights to support decision making in vola... Watch On-Demand
Reality Check: Aspirational Marketing or Precision Targeting?
There’s a missing piece in your persona puzzle that can impact your results. You may be wasting time and resources targeting the wrong people! To complete the picture, you must go beyond digital and understand what’s actually happening on the street. Where do your customers live? Where a... Watch On-Demand
Ascending Data Marketing's Maturity Curve
How To Bring Speed and Agility To Data Systems
In the data marketing game, to the victor go the spoils. Nearly 80% of marketing leaders say data, analytics and insights are very important to winning and retaining customers. Direct access to customer data gives marketers a competitive advantage. So how do you get ahead? The best data marketers ex... Watch On-Demand
Cracking Tomorrow’s CX Code
If your CX isn’t working, you’re not alone
Are you confident in your current CX? Do you know what drives loyalty today? Is MarTech holding you back or propelling you forward? Are you hitting the right “hybrid” notes? If you’re shaking your head, don’t worry — you’re not alone! Two-thirds of marketing leade... Watch On-Demand
Unleashing Tech & Data on Customer Behavior
How To Make AI More Pervasive
Speed and scale of actionable data insights depends on getting data systems right in order to unleash full power of AI. As you learned in our report, The High Velocity Data Marketer, with so much data at our disposal, marketers need to get smart about how to segment, personalize and predict ever-cha... Watch On-Demand
Marketing’s best kept secret: Sourcing
How Marketing and Procurement Raise ROMI
The best CMOs do whatever they can to ensure their investments in MarTech, media agencies and other critical areas of spend pay off. What’s their secret to sourcing? Hint: Only one out of four marketing leaders takes advantage of it. We’re talking about the overlooked procurement resour... Watch On-Demand
How to Turbocharge Hyper-Personalized CX
Blazing Digital Content Creation
There’s more that goes into delivering exceptional customer experiences besides creating engaging content. How is the content performing? Is the content being optimized, customized, and reused? Are marketers able to see the results and full value of their efforts? Is the right content being co... Watch On-Demand
Amplify Your NextGen Event
Mapping strategies to outcomes in a new era of events
Marketers are eager to return to in-person events, but after over two years operating in a digital landscape, events as we once knew them will no longer cut it. CMOs must rethink their event strategies entirely to maximize their ROI, but as they experiment with new event formats, they need tools too... Watch On-Demand
Why Marketing Messages Succeed and Fail
Fact and Fiction Behind AI’s “Next Best Action”
Imagine a customer receiving a discounted product recommendation for the same product they bought at full price last week. When customers receive outdated, irrelevant or mismatched marketing messages, the brand looks inept at best and uncaring at worst. The culprit is often an AI engine that fails t... Watch On-Demand
Latin America: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets. Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, impr... Watch On-Demand
Europe: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets. Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, impr... Watch On-Demand
Africa/Middle East: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets. Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, impr... Watch On-Demand
Unify How You Verify
Humanize + Optimize Every Customer + Contact
Join us for an in-depth look at how companies are utilizing new methods and models of identity verification, including biometrics, to create a singular, unified identity experience that persists across all channels stages of the customer relationship lifecycle.... Watch On-Demand
Omnipotent Omnichannel
Bridging the Gap Between Marketing and Digital CX: How To Create More Connected Experiences
In many ways, consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience. This webi... Watch On-Demand
Making MarTech Pay Off
Do you want higher performing MarTech? As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. Our research found a strong CMO-CIO relationship generates more strategic, innovative, data-rich and enterprise-aligned MarTech. Yet fewer than one out of four market... Watch On-Demand
What Makes Consumers Click
Predicting Tomorrow’s Trends with Fast Advertising
What is covered: One of the best and worst things about social media is its real-time nature; consumers respond to your ads, and your competitor’s ads, instantaneously. That’s the whole foundation behind fast advertising: responding in real time to events as they happen. However, the cu... Watch On-Demand
Boost Your Email ROI
Prepare for Email Marketing Changes and Drive Higher Returns
What is covered: For marketers, email is the channel that matters most. More than 90% of marketing leaders say email is the most expected channel of connection and communication, according to a recent CMO Council survey. Email empowers you to create personalized, one-to-one connections to drive dee... Watch On-Demand
The Exponential Power of Collaborative Marketing
What is covered: Too many companies — big and small — are being left out of the great data revolution. For a myriad of reasons, they’re unable to mine critical customer data, unearth valuable insights, take action based on those insights, and reap the rewards of revenue-generating... Watch On-Demand
How to Create New Value Streams and Revenue Opportunities
What is covered: In the competitive red ocean of advertising agencies, how can you creatively and strategically stand out from the crowd? Join us for a lively discussion on how agencies can differentiate with new, powerful offerings based on social competitive intelligence. Traditionally, ... Watch On-Demand
Smart Email Gets Personal
Email Marketing Drives Insights to Higher Customer Engagement
What is covered: Practically every marketer knows there’s a measurable lift from personalization efforts, yet email lags behind other marketing channels in this critical area. Email analytics has been so focused on deliverability, accessibility, automation and design that marketers don&rsqu... Watch On-Demand
Fueling Brand Innovation Through Competitive Social Advertising Intelligence
What is covered: As an enterprise marketer, you already juggle so many initiatives. How can you find the innovation spark that fuels challenger brands to transform your brand? That’s important, because the rapid rise of Direct-to-Consumer upstarts, paired with consumer adoption of social comm... Watch On-Demand
Setting the Stage in One Hundred Days
Learn how to assess people, processes and technology to achieve long-term goals
What is covered: A CMO’s first 100 days on the job will set the stage for the next year or more. It’s paramount for the CMO to hit the ground running and make smart assessments on three critical assets: people, processes and technology. To a large degree, this will determine what can ... Watch On-Demand
Fearless Innovation at Speed
How United Airlines is Digitally Transforming the Passenger Experience
What is covered: In many ways, consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel expe... Watch On-Demand
How Brands Use Creative Intelligence to Unleash their Social Advertising & Content Performance
What is covered: Join us for a lively panel discussion as we dive into the strategic role that creative intelligence plays in today’s advertising landscape. If there is one thing we know for sure, it’s that data-driven insights help creative teams quickly and successfully develop and ad... Watch On-Demand
How Marketers Win In The Revenue Game
Winning the Business of the Self-Reliant Buyer in a Digital-First World
What is covered: More than 90% of the customer journey is fulfilled in digital channels, as self-reliant buyers flood websites, research products online and eliminate vendors. It’s now marketing’s job to win their business, which is why nine out of 10 marketers are expected to grow rev... Watch On-Demand
MarTech Brings Marketing and Comms Together
Learn How Five Technologies Drive Cohesion And Boost MarCom Performance
What is covered: Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision. But help is on the wa... Watch On-Demand
How Marketing Can Bridge The Gap Between Relationships and Revenue
What is covered: Marketers need to show how their efforts to nurture customer relationships are paying off in real revenue. One of the most important metrics to do this is customer lifetime value (LTV), which also informs strategic decisions for CMOs, CEOs and LOBs. Yet our new research, "Humanizin... Watch On-Demand
Can CMOs Fix Poor Email Engagement with AMP Email?
What is covered:Competing in a saturated inbox has led to declining email engagement rates. There’s only so much marketers can do with static words and images before everything looks the same, and audiences hit delete. Newer technologies such as AMP (Accelerated Mobile Pages) are now coming to... Watch On-Demand
How Covid Has Changed the Channels of Engagement
What you need to know to better engage your customers in the “new normal”
What is covered: Covid has been the catalyst forcing engagement online, and according to our new consumer research, it has exposed brands’ digital channel shortcomings. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before i... Watch On-Demand
How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI
What is covered: Digital consumers expect real-time, meaningful engagement across their entire journey. Yet our research has shown that more often than not, communication is a one-way street. And when it comes to meeting the needs of the modern consumer, 73% of marketers admit, they’re just no... Watch On-Demand
Shifting the Content Game
What is covered:New research produced by the CMO Council, in partnership with Cision reveals that too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms. Brand leaders need to know how to spot marketing-comm... Watch On-Demand
Increase Plan and Spend Agility
What is covered:Marketing agility is an essential quality in uncertain times. This webinar reveals how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn&... Watch On-Demand
Stretch Spend Through Better Agency Management
What is covered:Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management.... Watch On-Demand
Optimize Value of Content Spend
What is covered: Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. This webinar describes how to get the greatest return from your existing content, such as re-structuring agreements to support content reuse, and how to create f... Watch On-Demand
Maximize Returns on Martech Spend
What is covered: Martech is often a significant investment that yields limited returns. Marketers already have a sizable martech stack, but much has been underutilized, underperforming or sitting idle. This webinar teaches how to obtain the greatest return possible from prior martech investments. ... Watch On-Demand
How Close are Marketers to Solving Attribution?
According to Cision, 60% of marketers report a lack of confidence in knowing what people do after consuming earned media content. Measuring earned media's impact on real business outcomes hasn't been easy for marketers. Worse, elusive ROI devalues their efforts and puts budgets on shaky ground. Yet... Watch On-Demand
Why Marketers Miss Their Mark
Tracking Mistakes Marketers Make in Digital Advertising
Topics of discussion included: Digital marketing pitfalls and how to avoid them Learn to identify the trappings of perception when making media decisions Don’t underestimate the importance of real-time data Be mindful of the role advocates and influencers play in today’s often disj... Watch On-Demand
Opportunity Spotting
Unleashing the Power of Content to Reveal Customer Behavior, Intention and Need
Topics of discussion included: Does the current content value chain align with the organization’s need for superior content that drives growth and engagement? Is the agency-led and driven model of content creation and distribution broken? In today’s lightning fast connected world, i... Watch On-Demand
Exceeding The Requirements Of The Trust Economy
Championing Strategies that Secure the Trust in Brand Experiences
Topics of discussion included: As experience and engagement have evolved in the digital world, where and how has trust become a factor in the relationship between brands and customers? What are the key drivers of trust? What do customers want versus what do they need? How are organizations prepa... Watch On-Demand
Critical Channels of Choice
Customers Expect Omnichannel — So Why Are So Many Brands Missing Them?
Topics discussed: Which channels should be used to make the biggest impact to your consumers by age, gender, and location? How can brands fully meet customer's omnichannel expectation and deliver across both physical and digital places? What are the best practices for marketers to deploy ... Watch On-Demand
Innovation at the Experience Crossroads
New Strategies and Ideas to Meet the Experience Needs to Tomorrow’s Customer
Topics discussed: What are the new ideas, new conversations and new solutions that should be had and aligned in order to turn the concept of experience innovation into a profitable reality? From cloud infrastructures and connected workforces to data strategies and security, where and how will co... Watch On-Demand
Looking to the Future
Work, Data, Analytics, Engagement and Where it Will All Converge
Topics discussed: How has the shifting needs of the connected customer heightened the need for modernization of data management, especially when it comes to recovery and ramping up for regulatory compliance? Few can argue that the future of engagement will depend on future trends in data analyti... Watch On-Demand
Are We Prepared to Achieve Digital Transformation?
Realizing Collaboration, Engagement and Commitment to a Singular Vision
Topics discussed: What are the lessons learned from tried and succeeded transformation initiatives of the past? Who are the un-sung collaborators and co-conspirators in realizing digital transformation, especially through the lens of developing trust and transparency in a muddy digital world? W... Watch On-Demand
Tuning in to Context
Achieving Quality, Consistency and Transparency in Digital Video
There is a saying that you can’t know what you don’t know. This has never been truer than in today’s digital landscape. The reality of measurement and transparency is that, despite our best intentions and efforts, we have still come up short on tying investments and placements into... Watch On-Demand
Doing More With Data.
Discovering Where You Can Gain Data-Accelerated Revenue
The CMO Council, in partnership with IBM, hosted a one-hour webcast, "Doing More With Data." Speakers Liz Miller of the CMO Council and Dario Debarbieri of IBM explored how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Among the key issues... Watch On-Demand
A View From the Inside: How Microsoft Transforms Social Noise Into Meaningful Experiences
Each year, Microsoft and its technologies and products are mentioned over 115 million times in the social ecosphere. How does a company like Microsoft leverage social media as a mechanism to build relationships with audiences including prospects, customers and fans? The Microsoft Customer Experience... Watch On-Demand
Get to Know a CMO
A Conversation With Frank Grillo, CMO of Harte Hanks
Imagine, for a moment, walking into a store where you have only made a purchase one time before. The salesperson runs up to you and greets you by name, and before you can get a word in edge-wise, he offers you five other products that are almost identical to the one you purchased before. Then, witho... Watch On-Demand
From Commodity To Context
The Shifting Role and Rising Importance of Email for the Modern Marketer
In the ongoing dialogue around touchpoints, experience, engagement, data and the ever-growing martech stack, why is it easier to talk about replacing email platforms than it is to talk about what is going wrong with our email strategies? In our quest for personalization, when did email become a comm... Watch On-Demand
A View From the Inside: How Microsoft Made the Shift to Become a Customer-Centric Enterprise
Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieve... Watch On-Demand
The State of Engagement: Bridging the Customer Journey Across Every Last Mile
The CMO Council along with RedPoint Global hosted a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discussing our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, conte... Watch On-Demand
GAINING TRACTION WITH EVERY DIGITAL INTERACTION
Identifying Operational Efficiencies That Impact Customer Experiences
The CMO Council in partnership with SendWithUs, recently hosted a one-hour webcast, “Gaining Traction With Every Digital Interaction” which featured an executive roundtable disccussion. View now to hear from Matt Harris of Sendwithus, Diana Baldwin of Suntrust and Liz Miller of the CMO C... Watch On-Demand
Achieving True Sales and Marketing Alignment
Bridging the Gap for a Better Customer Experience
Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-co... Watch On-Demand
Your Customers, Your Brand
Transforming Brands with Customer-Centric Marketing
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology&rsquo... Watch On-Demand
Centralizing Intelligence to Power Individualized Experiences
Achieving a Cohesive, Cross-Channel Customer View to Optimize Interactions
True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels. For the third and final webinar of this series, the CM... Watch On-Demand
Powering the Shift to Agile
Leveraging Cognitive Computing to Transform the Marketing Machine
Marketers have an opportunity to truly transform into agile marketing machines, shedding the measured and systematic approach of a waterfall model that is no longer able to move as quickly as the customer evolves. Marketing organizations have the opportunity to leverage new tools like the internet o... Watch On-Demand
Activating and Shaping the Customer Journey
Lessons From N Brown Group (JD Williams) on How to Understand and Influence Customers’ Decisions
It is easy to commit to delivering exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their b... Watch On-Demand
From Mapping to Influencing
Using Intelligence to Better Understand, Influence and Activate the Customer Journey
When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every... Watch On-Demand
Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
Evolving Strategies for Email Engagement in an Omnichannel Era
At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor. Acc... Watch On-Demand
Cognitive Computing and the Marketing Machine
What It Is, What It Will Be, and Why We Should All Be Excited for the Future
In a study conducted by the CMO Council in partnership with IBM, 42 percent of marketers surveyed indicated that their top digital experience goal in the coming year was to better connect the multitude of campaigns being executed across the organization into a comprehensive, connected customer exper... Watch On-Demand
GET TO KNOW A CMO: A Conversation With IBM's Maria Winans
Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformati... Watch On-Demand
Putting the Customer Into Context
The Next Step to Delivering Exceptional Experiences
Customers are not looking for extravagance. In fact, according to a recent CMO Council survey of 2,000 global consumers, conducted in partnership with SAP Hybris, customers crave simplicity. Customers want value and to be valued by brands. And customers expect brands to know and recognize them: 36 p... Watch On-Demand
Bridging the Strategy-to-Execution Gap to Drive Customer Engagement
The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, ... Watch On-Demand
Shifting From Sentiment to Opportunity
Gaining Trusted Social Insights That Drive Business Advancement
As social data streamed into systems, the voice of the customer became distinct and immediate. But as sentiment became the table stakes of today’s intelligence, marketers started to look for more out of their social engagement and listening programs. This shift has brought about a call to iden... Watch On-Demand
Establishing and Enriching the Content Supply Chain
Aligning Campaigns, Content and the Customer for Exceptional Experiences
In 1997, an article was published outlining the “7 Principles of Supply Chain Management.” The paper outlined the supply chain programs of 100 of the most successful manufacturers. Fundamentally, the seven common practices and principles, when applied across the organization, led manufac... Watch On-Demand
Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward
Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create ... Watch On-Demand
Delivering Engaging Experiences To Your Audience
Best Practices From Media and Entertainment Industry Practitioners
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational ... Watch On-Demand
Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?
There is little doubt that marketers have embraced the need for a connected and cohesive customer experience. But while the new customer experience, especially the digital experience, has changed the way most organizations reach and engage with their customers, not all marketers are overjoyed with t... Watch On-Demand
Driving Leads to Profitable Conversations: How Brands Are Creating Connections That Really Convert
Architecting today’s customer journey is a top priority for senior marketing leaders, who must guide the customer through the path to purchase and craft experiences across a multitude of channels and devices, all while keeping sight of the ultimate goal: guiding a customer through to conversio... Watch On-Demand
From Fear to Friction: What Is Destroying the Best Made Marketing Plans?
The CMO Council, in partnership with Vindicia, hosted a one-hour, interactive webcast to discuss the new opportunities in business models, digital engagements and experiences, including subscription services and recurring payments. During this webcast we dicussed how leading brands, led by fearless ... Watch On-Demand
Authentic Brands and Their Emotional Connection with Fans
Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers. Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Bra... Watch On-Demand
Chaos Wrangling: The Latest Addition to the CMO To-Do List
In today’s expanding marketing landscape—not to mention today’s increasingly complex matrix known as the customer journey—the chief marketing officer (CMO) is faced with sheer and unadulterated chaos. From the multiplying channels that our customers are defining as their most... Watch On-Demand
Missing Conversions That Cost You Customers
In today’s omnichannel world, consumers engaging with digital marketing convert in four ways: online via a website or mobile app, in person, and via a phone call. This last conversion—the phone call—can be the source of one of the most costly mistakes made by marketing teams: not u... Watch On-Demand
Building Brands That Attract + Engage Fans
How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences in social m... Watch On-Demand
Digital Transformation and Driving Business Impact
The shift to digital experience has forever changed the marketing landscape, heightening the need for new expertise, new campaigns, new content and new data-rich repositories for marketers to gain intelligence and insight about their customers. According to a new study from the CMO Council in partne... Watch On-Demand
Maximizing Content ROI in the Age of Global Customer Experience
According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers... Watch On-Demand
Crafting a Purpose-Built Experience That Makes a Real Splash
According to IBM research, fully engaged customers spend three times more and are twice as likely to recommend your company. Yet time and time again, customers are being met with experiences that are not meeting their needs. Today’s buyers expect the right content to fall into place at just th... Watch On-Demand
Digital Transformation: Reviewing the Cornerstones of Customer Experience Success
There is little doubt that marketers have made a commitment to customer experience—from developing roadmaps to an uncompromising customer journey to the development of data-rich personalized engagements. But what is next? Has customer experience become too buzzed about? Are we really re-thinki... Watch On-Demand
Profitability Through Positive Productivity: Best Practices in Empowering the Front Line to Boost the Bottom Line
According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and ... Watch On-Demand
Chasing the Marketing Unicorn: Silver Bullets, Customers and the Elusive 360-Degree View
The 360-degree view of your customer has become something of a marketing unicorn—that thing you know is worth chasing for better customer engagement, retention and acquisition but feels impossible to find in today’s climate of slow corporate change and legacy infrastructures. In the past... Watch On-Demand
Putting Contextual in Context: Redefining Contextual Experiences in an Age of Transformation
Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between kn... Watch On-Demand
Bridging the Gap Between Insights and Revenue: The New Rules for Smarter Marketing in the Age of Data
In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield pr... Watch On-Demand
Personalization Priorities for 2016: A Roundtable Conversation About Data, Insights and Achieving Revenue Goals in the Year Ahead
According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be add... Watch On-Demand
Advantage 2016: Big Opportunities to Exploit in the New Year
When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after ... Watch On-Demand
Disruption: Are We Ready for the Business of IoT?
Will 2016 be a year of disruption or innovation? For some businesses, disruption will come in the form of new businesses and new business models challenging the very behavior of how, when and where customers engage with brands. Digital transformation is increasingly influenced by new digital busines... Watch On-Demand
Beyond Digital to Experience: Big Trends Shaping the Experience of Tomorrow
According to a recent CMO Council study, the ability to achieve a truly personalized, enriched and highly relevant digital experience has been challenged by data availability and aggregation—and more specifically, getting to the right intelligence that can be learned from this wealth of data. ... Watch On-Demand
The Lost Customer: Bridging the Gap Between The Known and Unknown
There is a classic statement that you “can’t know what you don’t know,” and in today’s digital age of tracking and cookies and customer intelligence and tracking, the unknown is a terrifying thing indeed. Customers who are known through traditional channels enable a deg... Watch On-Demand
Repaving Marketing’s Routes to Revenue: Revelations and Reactions to the Latest Research on Driving Engagements and Experience
As expected, on a journey to revenue optimization, there are bound to be bumps and potholes to be battled along the way. According to a new study from the CMO Council in partnership with Pegasystems, marketers admit that compared to five years ago, it is far easier to connect with customers through ... Watch On-Demand
Rethinking the End-to-End Mobile Experience: Gaining Traction in Mobile Transactions
Mobile commerce is not just growing—it is exploding. As recently as the first quarter of 2015, analysts estimated that mCommerce makes up some 29 percent of eCommerce transactions in the U.S. and 34 percent of transactions globally. For countries like Japan and South Korea where mobile is more... Watch On-Demand
Are We Driving Revenue or Driving Customers? Knowing the Difference and Developing Strategies for Success
The CMO Council, in partnership with Pegasystems, has been asking senior marketing leaders about which core aspects of their customer experience strategies have developed the most robust and profitable results with their customers. Early indicators point to some key areas of interest: Personaliza... Watch On-Demand
The Best Actions to Make Personalization Possible: Amplifying the Customer’s Voice for a Lasting Experience
Personalization at scale and in context continue to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured making the state of pers... Watch On-Demand
Achieving a Single View of Engagement: On the Path to Understand Who, Can You Also See What?
As digital engagements continue to evolve and customers advance their own paths through their customer journey, knowing and understanding behaviors, actions and real-time engagements have never been more critical. From anonymous visits to mobile searches, customers have more ways to connect, making ... Watch On-Demand
Keeping Pace in the Customer’s Race: Is Marketing Agile Enough to Advance Digital Experience Demands?
For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their min... Watch On-Demand
CMO Rising: Reshaping The Role (CMOC Summit Napa)
While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. Combined with title inflation in the C-suite with multiplying turfs and sub-divisions of respon... Watch On-Demand
Predicting Routes to Revenue Identifying Real-Time Decisions for Business-Driving Engagement
In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respon... Watch On-Demand
Customer Contextomy Marketing’s Mandate to Identify, Understand and Engage the Customer
Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terri... Watch On-Demand
Mapping Monetization: New Strategies for Content, Context, and Frictionless Commerce
In today’s digital economy, the marketing landscape is undergoing transformational change. Innovative startups launched just a few years ago have now skyrocketed into major brands. Delivering on the true promise of SaaS and the cloud, these innovative companies are at the forefront of a major ... Watch On-Demand
Data Shift and Business Lift: Accelerating Performance With Action and Accountability
It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often lace... Watch On-Demand
Is the CMO Also the Chief Silo Buster? What Marketing Really Needs to Accelerate Opportunities Through Data
The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study titled &ldqu... Watch On-Demand
Crossing the Creepy Line: Has Marketing Gone Too Far?
Someone is following you…watching your every move…waiting for you to make the slightest indication that you might notice them, love them or even be devoted to them. Perhaps they see something there; perhaps they are just imagining it. They are hoping there is an emotion there when no s... Watch On-Demand
Building a High-Performance Marketing Engine: Boosting the Operational Efficiencies and Effectiveness of the Modern Marketing Organization
It is undeniable that the customer experience is a complex and ever shifting landscape, defined and initiated by the customer and spread across an online and offline landscape that is growing with every decision and journey. But how has this complexity impacted marketing’s operations? How are ... Watch On-Demand
Going Global: The New Reality of Globalization in a Digital Age
With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 p... Watch On-Demand
CMO BUZZWORD BINGO: Demystifying The Biggest Hype-Tastic Phrases of 2014
Everyone…it’s time to play Buzzword Bingo! Join the CMO Council as we delve into the biggest buzzwords that terrorized brands and marketers throughout 2014…and we predict what the big buzzwords will be that we will try to outrun in 2015. If we were still hung up on buzzwords from... Watch On-Demand
The Evolution of Video: Where are we now, and where are our customers tomorrow?
According to the CMO Council’s 2014 State of Marketing report, marketers’ investments into online video is taking the next evolutionary leap from experimentation into full-fledged testing. In order words, investments are increasing at a pace like never before. Why? Customers are viewing ... Watch On-Demand
Monetizing the 'Internet of Things' The Next Customer Experience Mandate
There's no doubt that the “Internet of Things” is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers a... Watch On-Demand
Map the Gap: Seeing the Weakest Points of your Marketing Foundation
Marketing technology is at the very core of today’s business strategy. According to a recent CMO Council study, Quantify How You Unify, marketing leaders are facing significant challenges managing the growing sprawl of marketing technology. The study reveals that 42 percent of CMOs who own the... Watch On-Demand
How the Enterprise Is Getting in Sync With the Mobile Customer
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to... Watch On-Demand
Quantify How Well You Unify
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. This w... Watch On-Demand
Customer Context: Power Relevant Experiences. Create Brand Advocates.
Consumers expect relevant experiences and meaningful interactions across all channels and devices. They don’t trust your ads and they are more likely to engage and interact with your brand on other channels. So where are those interactions taking place? And how can you spark engagement to keep... Watch On-Demand
Return on Authenticity: Making Effective Storytelling and Content Performance Align
According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer tru... Watch On-Demand
The New CMO To-Do List: A Focus on Social Investment & Engagement
In our first conversation around the new requirements for today’s digital CMO, we learned that CMOs still have work to do specific to building a robust digital marketing and engagement practice. In this latest discussion of the to-do list for today’s digital CMO, we focused on the issue... Watch On-Demand
The Real Customer Journey: Mapping the Total Customer Experience From Engagement to Fulfillment
Today’s customer journey does not start and stop at the known touch points of marketing engagement. From word of mouth on social media to the actual last-mile delivery of the product, customers expect that the brands they trust and invest in will be there every step of the way. Yet marketers a... Watch On-Demand
Beyond the Bond: Advancing the Alignment Between the CMO and CIO
Much has been written about the need for partnership and alignment between the CMO and CIO. In the CMO Council's own investigation into the relationship, we have seen the ebbs and flows of this critical dynamic. From the battle over digital marketing platform advancement in the early 2000's to the r... Watch On-Demand
The CMO + Technology Connection: Optimizing Marketing's Role in Technology Purchasing Decisions
Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly thinking t... Watch On-Demand
Mastering Adaptive Customer Engagements
Join the CMO Council as we explored how today’s marketing leaders are driving business performance across the customer-centric enterprise. During the one-hour session, we focused on how the customer experience impacts business performance, profitability, competitive differentiation, loyalty, a... Watch On-Demand
The New CMO To-Do List: Understanding the Evolving Priorities and Requirements for Today's Digital CMO
In today's business landscape, the role of the CMO is in constant flux, ever evolving as the keeper of the brand, the architect of the customer experience and the visionary behind business growth and opportunity. This is a tall order, and it requires a new set of priorities. So what is on the to-do ... Watch On-Demand
A Farewell to Campaigns: The Future of the Customer Experience
Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. During this hour-long interactive webcast we will hear about new research from SDL, who surveyed millennial... Watch On-Demand
Customer Experience for the Modern Marketer: How New Business Demands Have Changed the Customer Experience Mandate
During this hour-long interactive webcast, you'll gain real-world insights from experts in customer experience management as well as leading-edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable data, the n... Watch On-Demand
Innovation: Fact, Fiction or Fantasy?
Innovation is a word we hear often…it is used to describe our brand mindsets to our products and services. We strive for innovation. We brag about innovation. But what is real innovation? Where does it truly come from and how does it manifest? As marketers look to elevate thinking, engagement... Watch On-Demand
The CMO of 2018: Where Will Marketing Be?
It is hard to believe the amazing changes that marketing has seen in the past five years. With the explosive rise of social media shaping how customers engage and communicate to the era of Big Data and the need to master new analytics and technologies, marketing looks very different than it did. So ... Watch On-Demand
Destination 2017: Preparing to Meet Tomorrow's Customer Experience Expectations
Customer expectations for seamless, frictionless, always-on engagements is a reality in 2013, but are we prepared for what customer experience expectations will be in 2017? How will our customers engage with our brands? How will their behaviors drive when, how and why they are buying, researching an... Watch On-Demand
Webcast: Maximize How You Individualize: Revealing Best Practices From Industry Leaders
Panelists & Profiles: Chris Reed, Chief Marketing Officer, Mig33 Having two decades of senior marketing experience on several continents, both the client and agency side, Reed now leads many organizations around the global. He currently oversees brand marketing agencies in both the UK and Singa... Watch On-Demand
Maximize How You Individualize: Map the Operational Gap in Customer Insight and Experience
Nicolas Kontopoulos, Senior Director of Global CRM Marketing, SAPAs part of SAP Global CRM Solution Marketing team Nicholas is responsible for developing the SAP Global Omni-Channel go-to-market strategy. Nicholas has over 21 years of experience working across a broad range of Industry Verticals in ... Watch On-Demand
Revenue Realized: Maximizing Customer Revenue Optimization
According to a study by the Chief Marketing Officer (CMO) Council, C-suite marketers have been mandated to boost the bottom line while also managing top line growth, all while lowering costs and boosting efficiencies. Customer revenue optimization has become the driving mandate for all executives ac... Watch On-Demand
THE NEW CONNECTED CONVERSATION: Tying and Tracking Engagements and Experiences Across the Buyer 2.0 Journey
SiriusDecisions estimates that the buyer's journey is 70 percent complete by the time a salesperson is contacted -- and a recent CMO Council study of B2B buyers indicates that 87 percent of buyers believe that online content impacts their buyer journey from vendor selection and purchase decisions. I... Watch On-Demand
Get Exact: Quality In, Quality Out: Data Preparation for Campaign Success
Telecommunications companies have vast amounts of customer and network data spanning across the enterprise. In order to achieve favorable campaign results, marketers need to make it as clean, complete and accurate as possible. This is especially true when engaging customers with highly-targeted offe... Watch On-Demand
Brand Automation for Local Activation: Turning Local Trends Into Transactions
In this webinar, entitled “Turning Local Trends Into Transactions,” the topics discussed included: Highlight findings from the Brand Automation for Local Activation report Provide insights into the key trends in local customer engagement and the tools and technologies that are ... Watch On-Demand
Advancing Analytics: The Journey To Improved Customer Intelligence
Join the CMO Council and business intelligence leader Domo in this 60-minute webinar as we discuss best practices in identifying key measures, connecting touchpoints and campaign measures into a cohesive, real-time dashboard, and pulling the masses of data into actionable, intelligent customer insig... Watch On-Demand
Advancing Analytics: Maximizing Your Marketing Intelligence Engine
This interactive webinar focuses on the needs and requirements of high performing marketing teams and how these best practice leaders have developed their view of the customer and dashboard for performance measurement. We will hear from business intelligence experts to define how to initiate a more ... Watch On-Demand
Advancing Analytics: How Social is Your Data?
This Advancing Analytics webcast focuses on how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed and lever... Watch On-Demand