SAN JOSE, Calif. (May 24, 2018)—With global eCommerce communities now accounting for more than half of the $500 billion spent by consumers online in North America alone, marketers are being pressed to rethink how they can create richer, more customized experiences for their consumers, according to the cover story in the Chief Marketing Officer (CMO) Council’s latest edition of its quarterly PeerSphere digital magazine, released today.

Based on the success of large, global eCommerce marketplaces—which create frictionless transactional environments by bringing together vast numbers of buyers and sellers in trusted virtual ecosystems—many brands are now exploring how they can apply these features to their own engagements by creating more personalized experiences that lead to better conversions.

The report referenced in the cover story—titled “Ingenuity in the Global eCommerce Community: How to Compete and Not Get Beat in the Digital Retail Marketplace”— highlights perspectives from a survey of nearly 200 brand marketers, 60 percent of whom reveal that global eCommerce communities are forcing them to embrace a more integrated, multi-channel retail strategy to improve their own eCommerce efforts.

PeerSphere also carries in-depth perspectives from leading marketing and eCommerce experts at brands like LEGO, PUMA, Casio, Serta and Fruit of the Loom/Spalding about how they are shifting their own strategies in light of the disruption created by online retail communities like Amazon, eBay and Alibaba.

The latest issue of PeerSphere—the CMO Council’s quarterly e-journal—is available today and also covers topics such as:

• Why companies aren’t investing more in social media


• A transformation roadmap for digital banking


• Warning signs to look for when choosing an affiliate marketing partner


• Generational nuances of APAC consumers


• Q&A articles with marketing leaders at eBay and Reynolds American, Inc.


• Insights from marketing leaders at Lenovo, PUMA, LEGO and more

PeerSphere is available on a complimentary basis to CMO Council members courtesy of our sponsor, Thomson Reuters. For more information or to view the issue online, visit https://cmocouncil.org/thought-leadership/peer-sphere.   

About the CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000-plus members control approximately $500 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets.  Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Inspiration Center, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Center, and the GeoBranding Center. More information on the CMO Council is available at www.cmocouncil.org.