PALO ALTO, Calif. (March 11, 2013)—Changing global demands, consumer preferences and regional challenges are pushing marketers to alter their strategies for reaching consumers, reports the Chief Marketing Officer (CMO) Council in its latest issue of PeerSphere, a peer-inspired, peer-driven and peer-influenced quarterly journal.

The digital edition, available for download today, features insights from numerous marketing leaders from notable global companies, including Aston Martin, BBVA, Acxiom, Adobe, PepsiCo, Towers Watson, Gripevine and many more.

The cover story for this issue, entitled the “Global CMO Roundup,” provides an in-depth view of the challenges and goals for 2013 as told by marketers across North America, Latin America, Europe, Asia-Pacific, India, the Middle East and Africa. From industry requirements and regional complexities to new digital developments and evolving customer engagement strategies, chief marketers across all regions and multiple industries discuss key obstacles they are working to overcome, as well as what they want to accomplish in 2013.

“Interesting differentiators in marketing strategy can be observed from the perspectives provided by global marketing executives as it relates to their specific industries, consumer engagement opportunities and current market developments,” notes the CMO Council’s Executive Director, Donovan Neale-May. “These engaging, first-person perspectives provide best-practice insights into how global marketing leaders are formulating successful strategies and becoming key business partners.”

The latest PeerSphere edition covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

• A profile on Gripevine, an online platform designed to help companies and consumers effectively resolve issues


• The importance of establishing relationships between marketing and IT as digital capabilities continue to grow


• In-depth interviews with Christine Truillet, Global Marketing Director for Coats, and Steve Carchedi, CMO of GE Healthcare


• How the Chinese market is different and why a one-size-fits-all approach won’ty ield positive results

PeerSphere is now available to download for $9.95 and is provided on a complimentary basis to premium CMO Council members. For more information or to download the issue, visit www.cmocouncil.org/thought-leadership/peer-sphere.  

About the CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,500-plus members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.

###

Media Contact:

Crystal Berry

Director, Marketing Programs and Communications

cberry@cmocouncil.org