PALO ALTO, Calif. (Oct. 17, 2012) – Chief marketing officers are under pressure to own critical areas of authority and influence inside enterprise organizations, reports the Chief Marketing Officer (CMO) Council in its latest issue of PeerSphere, a peer-inspired, peer-driven, and peer-influenced quarterly journal.

New chief executive titles associated with experience, innovation, insight, revenue, and relationships are undermining the role and responsibility of CMO Council members, which include 6,000 senior marketing executives controlling more than $300 billion in annual marketing spend worldwide, notes the CMO Council’s Executive Director Donovan Neale-May.

The digital edition, available for download today, also features insights from numerous marketing leaders from notable global companies, including Tupperware–India, New Zealand King Salmon, PerkinElmer, GloCell–South Africa, Mitel, Chartis Insurance, Pega Systems, and many more.

The cover story centers on the evolving role of the CMO as evidenced by global marketing leaders, as well as international talent recruiters. As the CMO continues to take on new responsibilities, the role is encompassing new requirements that must be met in order to develop and execute a successful marketing strategy. From data analytics to digital platforms, these marketers share their insights about how the CMO must adapt to remain relevant for the role and succeed in an increasingly dynamic marketing world.

The latest PeerSphere edition covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

• How companies are using social media analytics to gather intelligence surrounding the customer experience


• Ways that CMOs are struggling to generate actionable insights from the overwhelming heaps of data


• In-depth interviews with Murli Buluswar, Chief Science Officer for Chartis Insurance, and Paul Wilson, CMO for Sungard Financial Systems


• How Tupperware entered the market in India as an underdog and created a strategy that led to India becoming one of the company’s most successful markets

PeerSphere is now available to download for $9.95 and is provided on a complimentary basis to premium CMO Council members. For more information or to download the issue, visit www.cmocouncil.org/thought-leadership/peer-sphere.  

About the CMO Council

For more than a decade, the Chief Marketing Officer (CMO) Council has been growing its Peer-Powered Global Affinity Network™ with membership now drawn from 110 countries and 1,500 cities worldwide. More than 6,000 senior marketers controlling more than $300 billion in aggregated annual marketing spend are actively engaged in global knowledge transfer with the CMO Council. Eight regional groups, each with a dedicated and influential advisory board, contribute to the CMO Council’s ever-expanding base of intellectual capital, conversation, content, and community. More than 60,000 marketers across all industries and titles are registered in the CMO Council database. Its rich and informative website attracts nearly 10,000 unique visitors per month and hosts more than 30,000 page views per month. Scores of CMO Council reports, studies, and thought leadership programs have highlighted, explored, and audited significant marketing issues, challenges, and complexities. CMO Council news, content, statistics, and insights are sourced by more than 2,000 media outlets, bloggers, and online groups, as well as associations representing marketers on a functional, geographical, and vertical industry level. In addition, the CMO Council operates strategic interest groups with dedicated microsites and communities. These include the:

•                Customer Experience Board

•                Marketing Supply Chain Institute

•                Coalition to Leverage & Optimize Sales Effectiveness (CLOSE)

•                Digital Marketing Performance Institute

•                Advertising Effectiveness Center

•                Loyalty Leaders Forum

•                GeoBranding Center

###

Media Contact:

Crystal Berry

Director, Marketing Programs and Communications

cberry@cmocouncil.org