SAN FRANCISCO, April 28, 2016 /PRNewswire/ -- Penton's IoT Institute, a new online community, live events and research brand focused on the rapidly-growing world of the Internet of Things (IoT), and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project around the impact of connectedness by the industrial IoT.

Leveraging Penton's audience of 10 million IoT decision makers reaching all of its 14 vertical markets and the CMO Council's global network of 10,000+ marketing members, the combined research will cover:

• How Industrial IoT is reducing risk and cost while also maximizing uptime and furthering efficiencies.


• How to identify best practices and successes with Industrial IoT applications.


• How connected systems are contributing to greater business continuity and productivity.


• How enterprise connectedness can create greater business value.


• How connectedness is impacting interactions with customers, employees, channel, developers, suppliers, investors, opinion leaders and regulators.

"The industrial IoT revolution is here and the marketing opportunities around it are limitless," said Paul Miller, Group President, Penton. "By teaming up with the CMO Council we will develop research that will help companies to engage with enterprise customers and activate new relationships in the IoT marketplace."

"Connecting all areas of the brand value chain is bringing in a new era of customized commerce, predictive experience and customer accountability," noted Donovan Neale-May, Executive Director, CMO Council. "Harvesting real-time insights from Industrial IoT data gives companies the opportunities to find new sources of revenue, lower cost, run more efficiently, and reduce risk. This study and partnership with Penton will do much to help our members ride the IoT wave."

Stay connected with Penton IoT Institute on Twitter @IoTiPenton, Facebook: IoT Institute and LinkedIn Group: The IoT Institute.

About Penton's IoT Institute
Penton's IoT Institute is an online community and live events franchise focused on practical B2B applications in the rapidly-growing world of the Internet of Things (IoT). The IoT Institute provides actionable case studies, insights, research, and e-learning on the industrial and cultural phenomenon that's changing the shape of business and cities today. The IoT Institute's mission is to enable cross-industry and cross-job function learning to drive business performance.

About Penton
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.

About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000 members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Brand Inspiration Center. Learn more at www.cmocouncil.org.

Media Contact
Bibi Jackson

Penton IoT
Bibi.jackson@penton.com
(510) 423-0345