Premiering on 19^th and 20^th of May 2014, Smart Data Summit 2014 will bring together over 250 leading IT & Marketing players from key sectors under one roof at the Sofitel Dubai The Palm Resort and Spa.

With the internet now a necessity in everyday life and innovation in mobile smart technology constantly evolving, meeting the wants and needs of the consumer are becoming more critical to business success in the competitive market. The challenge lies in collating, maintaining, managing and effectively utilizing the big volumes of data which provide insights and engage customers to further boost revenues. With each company wanting to capitalize on the information in real-time, the companies that make the most of their data assets will set themselves apart from the rest.

Big Data is a powerful tool for business decision-making, facilitating new opportunities for growth and innovation, however only if used in a smart way. The shift from big data to smart data in industries such as e-government, telecom, oil and gas, retail, transport, banking and healthcare will be a key topic being discussed at the conference. Some of the participating organizations include Dubai Municipality, Landmark Group, Gulf Air, Lulu Group, Emirates Group, Qatar Petroleum, Etisalat and Saudi Electricity Company.

Participating in the summit, SAS, one of the largest software companies of the world, will talk in depth about its prime focus to deliver superior solutions to enhance customer relationships. In addition, market leader in enterprise application software, SAP will share strategies and innovation to harness big data in order to extract real business value in real time. Providers of self-service business intelligence, Qlik will share its expertise on BI enabling users to analyze data visualization, make associations and uncover insights. The conference will further explore M2M and big data analytics through presentations given by the Flutura Solutions and Sybase Products M.E. exhibiting at the lounge. One can also find Quanta Analytics showcasing solutions for mining customer behavior data and social data facilitating businesses to manage their revenue and growth. Other players in the region like Inseyab, Sankheki Analytics & Research, Progress, Back Office Associates, FICO, Board and many more will also showcase solutions that measure consumer sentiments, predicting new market trends and detecting fraud.

Event organizer, Expotrade Middle East believes that with 90 percent of big data built in last 2 years alone, SMART DATA SUMMIT 2014 is a must-attend event for those senior professionals dedicated to making better management decisions and gaining the greatest advantage from this valuable resource.

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia. Expotrade has delivered some of the largest, most successful B2B industry conferences and events in MENA region. To be a part of this conference, please contact sales@expotrade-me.com.