BIO

Tatiana-Vivienne Jouanneau is a skilled Global profit brand-builder, an expert who has worked for over 80 International markets and lived in 20 countries and a believer in building the brand with “head, heart and hands”. Tatiana-Vivienne is Logitech Marketing Transformation Officer and Global Head of Commercial Marketing. She leads $4.6 Billion business across categories of Work and Play for the World Leader in Consumer Electronics, responsible for Marketing Transformation across Brand, organization and processes, strategic partnership, omni-channel and full eco system marketing for 8 different product categories, capability building for over 150 marketers, in-house creative and production agency, external agencies for multi-touch points (Communication, Creator, PR, Social, E-tail/Amazon and Retailers) brand investment mix and big consumer and cultural events.

In her previous role, Tatiana-Vivienne was Duracell Global Chief Marketing Officer and Duracell’s award-winning CMO. She led brand building in both B2C of one of the world largest consumer goods companies as well as established brand building framework for B2B marketing, Global partnership programs with Disney, Mattel, Hasbro, Movie-franchises (Cars and Star Wars), OEM market programs and children learnings in emerging markets.

Tatiana-Vivienne, a trilingual leader in her field, has over 20 years’ experience of building Billion Dollar brands across the Globe. She brings an exceptional marketing pedigree coming from Procter & Gamble where she worked across FMCG portfolio including Feminine Care, Baby Care, Personal Health Care/OTC, Personal Beauty and Food & Beverages and Personal Power. A testament to her skills is that her previous work and marketing strategies are still used today by brands managed by Procter & Gamble.

Tatiana Jouanneau has a proven record in Marketing transformation where she restructured and led the innovative brand carve-out of Berkshire Hathaway, overseeing the design and implementation of the Global Marketing operations, brand governance across key markets. She successfully transitioned the brand delivering ever increasing equity growth with double-digit top-line and bottom-line growth for a valuation of $2.3 billion.

Her key competences include equity brand building, consumer expertise across multi-category portfolios, front end innovation and strategy, big partnership set up and relationships, end to end brand management, brand carve-out and transformational restructuring worldwide, omni-channel strategy, innovative digital, packaging design, in-store and e-commerce, direct to consumer programs and legal brand representation. Tatiana-Vivienne has created strong relationship management with external alliances, internal communication teams, influencer networks, in-house and external agencies and strategic partners.

Tatiana-Vivienne has a Business Degree in International Marketing and Communications. She has kept her skill set current with completion of programs including programmatic media, data monetization, digital innovation and most recently AI for Business. She transfers her knowledge across the industry as a key thought leader with multiple publications influencing Global marketing agenda. The winner of 7 Cannes Awards for an exceptional brand building and “Global Woman to Watch”, Tatiana-Vivienne has been one of the most awarded marketers in her field since 2009.

Tatiana-Vivienne, based in Geneva, is a mother of 2 children, a 20- and a 13-year-old. Happily married since 2004 she believes that “happiness is a choice that requires effort at all times”.