Virtual Webinar
2026-10-30 16:00:00 2026-10-30 17:00:00 America/Los_Angeles Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns CMO Council cmoteam@cmocouncil.orgOCT
30
EVENT
Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns
Sponsored by Sprinklr
October 30, 2026
10:00 AM
Pacific Time
/ 1:00 PM
Eastern Time
Speakers
Kelly Roses
Senior Director Consumer Experience & Analytics, Bimbo Bakeries, USA
Experienced Omnichannel marketer with a background in the consumer products and beauty industry. Creative, innovative and insightful with demonstrated success planning and executing brand strategies to realize annual corporate sales and profitability objectives. Strong knowledge of marketing principles with the ability to analyze effectiveness of marketing activities and achieve budgeted results. Customer-focused with experience managing traditional and digital marketing campaigns to drive equity and revenue growth. During Kelly's career she has served in a variety of marketing and operational roles at leading CPG brands including Revlon and Colgate-Palmolive.
Gayle Bartscherer
CEO, LIveWine
Gayle Bartscherer is a global wine executive with over 25 years of experience leading some of the industry’s most iconic luxury brands, including Duckhorn, Jackson Family Wines, and Kosta Browne. Known for blending heritage stewardship with forward-thinking strategy, she has led commercial operations across 100+ international markets and driven transformative growth in both legacy and startup environments. As CEO of LiveWine, she’s championing innovation in direct-to-consumer wine and values-led commerce. Fluent in multiple languages and deeply attuned to cross-cultural leadership, Gayle brings a rare mix of operational discipline, brand storytelling, and market intuition to every role she takes on.
Austin Verville
Lead Solutions Executive- Strategic Accounts, Sprinklr
Austin Verville is a Lead Solutions Consultant with a strong background in Martech and enterprise marketing transformation. Formerly Head of Solution Consulting at Opal, he has worked closely with global automotive brands on digital strategy, content operations, and platform optimization. Austin now helps marketing teams leverage AI Copilots to streamline workflows, uncover insights, and elevate creative impact—keeping humans in control of the technology.
Hosts
Bryan DeRose
SVP, Business & Program Development, CMO Council
Bryan brings to the CMO Council more than 20 years of direct and channel sales and business development experience in the Technology, Telecom, Professional Services and Manufacturing verticals. As the Vice President of Business Development and Partnerships, DeRose leads global sponsorship and partnership activities including oversight of all academic, media and event partnerships around the world. In his role DeRose works to craft and execute campaigns to drive authority leadership, demand generation and new business opportunities for global enterprises within the CMO Council’s channel of insight, access and influence. Before the CMO Council DeRose held senior sales and marketing positions at the American Electronics Association, Avnet and QuestLink.