EVENT

What is covered:

Too many companies — big and small — are being left out of the great data revolution. For a myriad of reasons, they’re unable to mine critical customer data, unearth valuable insights, take action based on those insights, and reap the rewards of revenue-generating marketing outcomes.

What’s required is a new way of working with business partners to share expertise, data and best practices in digital marketing. Imagine a national brand sharing aggregated, actionable customer behavioral insights, as well as proven digital marketing assets and techniques, so suppliers and local business partners can generate demand when and where they need to. 

We call this “collaborative marketing.”

Watch to learn how collaborative marketing helps you:

• Access a national brand’s digital audiences and self-fund digital marketing programs
• Leverage a national brand’s best practices to influence the customer experience
• Gain insight into what’s working and what’s not with your digital marketing dollars
• Ensure consistency in messaging and use of creative assets across the partner network
• Align local marketing and national marketing through a collaborative marketing platform

Want to get ahead? Check out our report on the topic ahead of the webinar!