PeerSphere Archive: Volume 2, Issue 2
The V2N2 issue of PeerSphere is available to view online and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:
- A feature article about how marketers must own the customer experience, as well as the role that technology plays in this process
- A brand recovery story on Netflix and how the company has regained its stance as an industry leader
- A profile on Cinépolis and how the company is revolutionizing the movie-going experience in India
- In-depth interviews with Fadi Ghosn, CMO for General Motors–Middle East, and Rob Solomon, CMO for Outrigger Hotels
- Why CMO tenure is rising and how these leaders are helping their companies succeed
The V2N2 issue is provided on a complimentary basis courtesy of our sponsor, Thomson Reuters.