PeerSphere Archive: Volume 3, Issue 2
The V3N2 issue of PeerSphere is available online and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:
- A cover story about the need for marketing and procurement to build greater alignment to maximize value for their organization.
- How to secure and justify event marketing investments
- A behavioral manifesto for measuring and managing customer experience and loyalty
- Ninja innovation tips for implementing successful marketing strategies to outperform the competition
- Interviews with Michael Williams, Chief Marketing Officer for Grand Prix of America, and Tobias Eisele, Head of Marketing for WIRSOL (Germany)
PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.