PeerSphere Archive: Volume 3, Issue 3
The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:
- A cover story including findings from the CMO Council’s latest “State of Marketing” report
- How marketing can make data relevant to the sales team
- The keys to building your marketing technology roadmap
- How to maximize the value of strategic partnerships to your business
- How Mandarin Oriental Hotel Group is breaking down international barriers through content localization
- Interviews with Cavin Pietzsch, Chief Marketing Officer for GE Energy–Germany, and James Mendelsohn, Chief Marketing Officer for CAN Capital
PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.