PeerSphere Archive: Volume 3, Issue 4
The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:
- A cover story that reinforces the benefits of successful CMO/CIO partnerships
- How Twitter is helping small and medium-size businesses capitalize on social media
- The importance of unifying disparate marketing technologies to maximize the value of customer data
- How companies can create better customer experiences through more social media-adept teams
- Why storytelling is key to helping your brand connect with consumers
- How integrating security into your event planning processes can help protect your brand
PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.