PEERSPHERE ISSUE ACCESS

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PeerSphere Archive: Volume 4, Issue 4

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article exploring the impact of celebrity endorsements on brands
  • The importance of real-time engagement and how brands can use it to build customer loyalty
  • Lessons in innovation and consumer engagement from Disney
  • A review of the top innovative tech brands of 2015
  • Q&A articles with business leaders at Ready Pac Foods and Hepsiburada—the “Amazon.com of Turkey"

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.

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