PEERSPHERE ISSUE ACCESS

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PeerSphere Archive: Volume 5, Issue 1

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article on marketing performance measurement and management, including perspectives from leaders in the industry
  • The Hispanic paradigm shift and what marketers need to know when targeting this audience
  • How Toyota is changing the game for the new and used car markets
  • Q&A articles with marketing leaders at IBM and Easy Taxi

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.

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