PEERSPHERE ISSUE ACCESS

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

• A feature article on the CMO shift to change agent, growth driver and customer experience champion
• The five sins of marketing automation and how to get back on track
• Research findings from McKinsey on how income inequality affects economic growth and consumption habits
• The do’s and don’ts of marketing to millennials
• Q&A articles with marketing leaders at SAP Ariba and Fresh Squeezed Ideas
• Insights from marketing leaders at Telenor, Acer, Mandarin Oriental Hotel Group, Fujitsu, Cisco Jasper and more

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters.