Program Details

APAC Digital Directions

Strategies, Mandates & Challenges in Digital Across Asia-Pacific

Sponsors and Partners:

Sponsors and Partners:

Overview

The CMO Council and Adobe once again partnered to assess the rapidly evolving nature of digital marketing in APAC. Building on the findings of the "APAC Digital Marketing Performance Dashboard" studies released in 2012, 2013 and 2014, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist. 

Through quantitative and qualitative assessments of marketers across the APAC region, this study aims to track progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts. It will also provide insight into obstacles, country differences, performance measurement metrics and best practices across the region while considering the business case for digital marketing investments. The 2013 report is also available here, and the latest study can be accessed here.

Research: Survey & Reports

Whitepaper

APAC Digital Marketing Performance Dashboard 2014

The third annual “APAC Digital Marketing Performance Dashboard” was conducted by the CMO Council in partnership with Adobe. It included a six-month in-field program comprising quantitative surveys with more than 800 marketing executives. The study benchmarked the levels of adoption, traction and success of digital marketing in Australia, New Zealand, China, Korea, Singapore, Hong Kong and India. Eight hundred seven (807) senior marketers within the Asia-Pacific region from a range of industries took part, with 44 percent holding a title of vice president or higher.   More