Program Details

Doing Away with Foul Play in Sports Marketing

Aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations

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Overview

Aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations and online scams, frauds and infringements, Doing Away With Foul Play In Sports Marketing is a CMO Council global thought leadership initiative leading up to the 2010 FIFA World Cup South Africa - which features sponsors like Adidas, Coca-Cola, Emirates Airlines, Sony, Visa, MTN, McDonalds, Castrol and Budweiser. This program will be sponsored by MarkMonitor, a world authority on enterprise brand protection and consultant to more than half of the Fortune 100.

Research: Survey & Reports

Report

Doing Away With Foul Play In Sports Marketing

Marketers have long invested in sports properties to boost awareness, loyalty and fan support for their products and services. However, as major sports franchises and events rapidly gain international popularity, official sponsors and partners are facing more frequent violations of their trademarks, copyrights and intellectual property. Increasing incidences of ambush marketing, online brand hijacking, ticket scams and counterfeiting threaten to undermine brand value and integrity. Yet through the CMO Council’s research in “Doing Away With Foul Play In Sports Marketing,” too More

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