How To Compete and Not Get Beat in the Digital Retail Marketplace
Sponsors and Partners:
The CMO Council and its Digital Marketing Performance Center is teaming with eBay Advertising to help product marketers (across fashion, sporting goods, electronics, automotive, home & garden, toys & hobbies, health & beauty, financial services, etc.) gain a more complete understanding of the scale, data richness and customization capability of eCommerce Global Communities. This will be done in the context of their ability to drive sales, improve advertising effectiveness, and increase repeat and associated product purchase.
The thought leadership initiative will help brand marketers assess the level of visibility and insight they have across the customer buying journey and along the path to purchase. It will encourage them to embrace Micro-Moment Marketing and gain more visibility and insight into what channels and investments are influencing and shaping customer discovery/awareness, consideration/purchase, as well as ongoing engagement and retention.
Marketers will be challenged to evidence how they are using data and real-time insights to “gain greater satisfaction from every customer interaction” and whether they have the ability to “scale the way they track the digital buying trail.” The program will examine best practices of advertisers and retail partners using eBay and showcase how they are using proprietary data and insight to execute smarter customer acquisition campaigns that key off seasonal, event, price, and more personalized offers and promotions.
Topics to be explored include:
Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs. More
Brooks Running makes men’s and women’s high-performance running shoes, apparel and accessories. Jane Lockwood, Vice President of Global eCommerce and Digital Marketing, who carries more than 15 years of experience in digital marketing and product management with some of the world’s largest bra More
The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale of power tools and accessories. Sonesh Shah, Vice President of Brand Marketing and Digital at the Robert Bosch Tool Corporation, explains that his role in e-commerce and digital marketing has evolved More
With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a global leader in providing innovative consumer, commercial and data center technology. As the CMO, David Roman says that creating a customer-first culture is a top priority for the brand. Roman believ More
Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital innovation to the next level in 2018 to power their increasing focus on e-commerce opportunities. Giorgio says the online marketplace is one of the most fascinating spaces today from both a business and More
Electrolux is a global leader in the appliance industry, selling more than 60 million household and professional products in more than 150 markets every year. As the Head of North America Insights, Brett Townsend is responsible for providing transformative consumer insights to drive business decisi More
Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe. Gregory Butz, Vice President of Marketing Communications, is charged with leading integrated communications across traditional and digital marketing, PR, eCommerce, shopper marketing and customer supp More
Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Senior General Manager of Corporate Marketing, Peter Brinkman, believes that the role of eCommerce and the many More
