Rethinking Marketing: A Catalyst for Growth Post-Pandemic
By Dr Audrey Naidoo
Current disruptive forces have a profound impact on modern marketing, demanding a complete re-engineering to ensure business growth and sustainability.
Program Details
Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend
Get started on creating 30-60-90 day action plans to increase efficiency and value out of every dollar
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In the new rules of business, speed and scale are table stakes. Increased expectations to stay relevant, continuously adapt, work smarter, grow faster, and deliver sustainability are constant pressures. Companies are realizing the key to accomplishing these expectations is to rapidly realign around the customer’s evolving needs in this increasingly digital world. This demands a continuous capability that requires a truly collective approach. Combining innovation with industry expertise and agility, KPMG can help you harness technology to build a connected enterprise that will create business value and drive sustainable growth in today’s digital world.
Overview
It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.
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Getting more bang for the buck. Doing more with less. Working smarter, not harder. More than ever, marketers need greater efficiency and agility in the challenging months ahead. They require strategies for maximizing returns on prior and existing investments, effectively managing assets and agencies, and improving campaign planning and spend.
The CMO Council and KPMG discuss how marketers can make smarter marketing decisions across key elements of their portfolio — martech, content, agencies, and campaigns. The four-part webinar series will focus on actions marketers can take immediately.
Part One: Maximize Returns on Martech Spend
Part Two: Optimize Value of Content
Part Three: Stretch Spend Through Better Agency Management
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Curated Facts & Stats
Aug 2023
Global advertising spend is forecast to grow 4.4% globally this year, and by 2024, is forecast to surpass $1 trillion advertising spend.
Source: Marketing WeekApr 2020
95 percent of survey respondents said they were likely to invest in and deploy intelligent spend management [within the next year]
SourceApr 2020
Only 32 percent of content teams regularly evaluate content effectiveness or impact. The most frequent reason why is vague goals
SourceNov 2019
Marketing leaders report utilizing only 58 percent of their martech stack's potential
SourceJun 2019