Program Details

Marketing Organization Review and Empowerment (MORE)

The CMO Council engaged with a select group of CMOs to evolve a new auditing tool and suite of services to help chief marketing executives evaluate talent, grow organizational competencies.

Sponsors and Partners:

Overview

The CMO Council will engage with a select group of CMOs to evolve a new auditing tool and suite of services to help chief marketing executives evaluate talent, grow organizational competencies, as well as further integrate and unify global teams across all functional areas.

These best practice insights and experiences from leading CMOs recently on the job will be designed to Accelerate Marketing Performance (AMP) and help other chief marketers:

  • Assess the capability, competency and value of global marketing teams
  • Determine where there are gaps, deficiencies or disconnects with other departments, functions or regions
  • Understand the level of Market Sense-Ability in their groups and service networks
  • Provide roadmaps, actionable strategies and programs to further the capacity and potential of marketing organizations
  • Integrate and evolve marketing functions and processes to optimize yield and effectiveness

CMO Council research has revealed that 50 percent of new CMOs are hired to fix broken marketing organizations. New CMO appointments typically prompt global reviews of group effectiveness, talent requirements and individual contributions and potential. In addition, there are other situations that might trigger the need for assessing, rationalizing, consolidating or upgrading marketing teams. These include:

  • Corporate acquisitions or mergers
  • Organizational restructuring
  • Global market expansion or accelerated growth
  • New CEO appointments or leadership changes

Research: Survey & Reports

Report

Renovate to Innovate

As businesses in every industry work to transform themselves, CMOs are being tasked with driving the bottom line as business strategists. No longer just brand managers, marketing executives are now hired as change agents and decision-makers. The CMO Council sat down with over 20 newly appointed CMOs and delved into the challenges and nuances of their role. In addition to these interviews, the report also features a decade-long assessment of CMO effectiveness on the job, and in-depth historical review and commentary by Egon Zehnder International. More