Marketing Outlook 2009
Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share. The 2009 Marketing Outlook Survey, the largest independent annual assessment of senior marketing executives today, is an annual global benchmarking initiative. Given the economic challenges and market pressures worldwide, this year's review of '08 performance and '09 challenges and intentions is far deeper and wider than before. More