With economic headwinds ahead, this year will test marketing’s mettle. Can you balance investments across brand and demand? Can you clearly and persuasively articulate marketing’s value? Most importantly, when the weather clears, will you be ready for growth? These are the unsettling questions in the minds of CMOs today.

The answers lie in the strengths and weaknesses of four core marketing pillars:

• Doubling on Brand and customer loyalty+retention
• Customer acq. through media marketing/advertising
• Leveraging unstructured data to measure CX

Our program is designed to help you identify and shore up capabilities in each of these pillars. We will examine the challenges and opportunities marketing leaders face when preparing for and emerging from economic uncertainty with renewed revenue growth. We will also learn what marketers most confident in weathering the storm are doing differently.

Specifically, we’ll look at:

• How social media engagement inform marketing personas and lead to loyalty, retention and customer lifetime value
• How advocacy and conversational commerce impact revenue and brand equity
• How AI-powered CX management underpins and powers data, unification and actionability
• And more!