Program Details

The Marketing Supply Chain Institute

Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

Sponsors and Partners:

Overview

Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations. Based on the findings of the Marketing Supply Chain Institute study, Define Where To Streamline, marketers have yet to audit or map their own supply chain procedures to identify areas for improvement, even though many understand a streamlined process would bring greater savings, efficiency and an accelerated go-to-market strategy. Through the research, four key areas of challenge emerged: Management of Obsolescence and Print On Demand Strategy, Delivery of Customer Experience, Enhancing Improve Speed to Market, and Efficient Sales Enablement. Each of these areas will be explored in a series of papers from the Marketing Supply Chain Institute in a new program, Mapping+Tracking the Optimized Marketing Supply Chain.

Research: Survey & Reports

Report

A Straight Line To The Front Line

Growth and recovery are at the top of every executive’s to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business and on Marketing to fill the pipeline with quality leads. And while the riff between Marketing and Sales is certainly nothing new, it has taken on a new direction that has a direct and immediate impact on the bottom line. Rather than being a battle over content that doesn’t meet Sales’ needs, or a lack of compelling or relevant tools to help enhance the sales process, the riff between old rivals i More

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