The Next Digital Leap

Each year in the CMO Council’s State of Marketing research, senior marketing leaders around the world agree that digital investment, strategy and technology is advancing at a rapid pace. From investments across digital media channels to the automation solutions that power them, digital has moved far beyond “experiment” and is now the de-facto norm for customer engagement. Investments are also growing in the partnership network that is helping support everything from strategy to execution. But how are these investments paying off? Are marketers truly satisfied in how their budgets, technologies, agencies and marketing performance partners are faring?

The CMO Council conducted a mid-year snapshot of how digital marketing performance is advancing. From budget intentions to marketing performance partner ratings, this study shares how marketing leaders feel they are doing today and how they are mapping out digital priorities over the next two years specific to ramping up digital performance to take the next leap in digital engagement and experience.