Program Details

Turning Social Feeds into Business Leads

Using Social Media Insights to Find Predisposed Prospects and the Right Consumer Personality Fit

Sponsors and Partners:

Sponsors and Partners:

Overview

The CMO Council initiated a thought leadership push on the use of social media in the auto sector in association with the Digital Marketing Performance Institute, in partnership with hoojook, a cloud-based social media lead generation provider. The auto market includes some 16,000 car and truck dealers selling some 16 million vehicles annually, all looking to optimize lead generation across digital, social and channel directed campaigns.

Research: Survey & Reports

Whitepaper

Turning Social Feeds Into Business Leads

Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity to deliver actionable, real-time insights that can help drive overall marketing effectiveness.   More

Program Themes

  • Social Media
  • Lead Management