MarTech Brings Marketing and Comms Together
Learn How Five Technologies Drive Cohesion And Boost MarCom Performance
What is covered: Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision. But help is on the wa... Watch On-Demand
Optimize Value of Content Spend
What is covered: Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. This webinar describes how to get the greatest return from your existing content, such as re-structuring agreements to support content reuse, and how to create f... Watch On-Demand
Opportunity Spotting
Unleashing the Power of Content to Reveal Customer Behavior, Intention and Need
Topics of discussion included: Does the current content value chain align with the organization’s need for superior content that drives growth and engagement? Is the agency-led and driven model of content creation and distribution broken? In today’s lightning fast connected world, i... Watch On-Demand
Establishing and Enriching the Content Supply Chain
Aligning Campaigns, Content and the Customer for Exceptional Experiences
In 1997, an article was published outlining the “7 Principles of Supply Chain Management.” The paper outlined the supply chain programs of 100 of the most successful manufacturers. Fundamentally, the seven common practices and principles, when applied across the organization, led manufac... Watch On-Demand
Maximizing Content ROI in the Age of Global Customer Experience
According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers... Watch On-Demand
Customer Contextomy Marketing’s Mandate to Identify, Understand and Engage the Customer
Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terri... Watch On-Demand
Return on Authenticity: Making Effective Storytelling and Content Performance Align
According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer tru... Watch On-Demand