Latin America: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Participants will learn: What regional forces (competitive, geo-political, economic, environmental, etc.) are shaping and influencing strategies, spend and market receptivity The degree to which marketers in Latin America are embracing automation and effectively managing the MarTech stack What ... Watch On-Demand
Europe: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets. Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, impr... Watch On-Demand
Africa/Middle East: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations
Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets. Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, impr... Watch On-Demand
Making MarTech Pay Off
Do you want higher performing MarTech? As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. Our research found a strong CMO-CIO relationship generates more strategic, innovative, data-rich and enterprise-aligned MarTech. Yet fewer than one out of four market... Watch On-Demand
Setting the Stage in One Hundred Days
Learn how to assess people, processes and technology to achieve long-term goals
What is covered: A CMO’s first 100 days on the job will set the stage for the next year or more. It’s paramount for the CMO to hit the ground running and make smart assessments on three critical assets: people, processes and technology. To a large degree, this will determine what can ... Watch On-Demand
MarTech Brings Marketing and Comms Together
Learn How Five Technologies Drive Cohesion And Boost MarCom Performance
What is covered: Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision. But help is on the wa... Watch On-Demand
Increase Plan and Spend Agility
What is covered:Marketing agility is an essential quality in uncertain times. This webinar reveals how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn&... Watch On-Demand
Stretch Spend Through Better Agency Management
What is covered:Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management.... Watch On-Demand
Optimize Value of Content Spend
What is covered: Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. This webinar describes how to get the greatest return from your existing content, such as re-structuring agreements to support content reuse, and how to create f... Watch On-Demand
Maximize Returns on Martech Spend
What is covered: Martech is often a significant investment that yields limited returns. Marketers already have a sizable martech stack, but much has been underutilized, underperforming or sitting idle. This webinar teaches how to obtain the greatest return possible from prior martech investments. ... Watch On-Demand
Doing More With Data.
Discovering Where You Can Gain Data-Accelerated Revenue
The CMO Council, in partnership with IBM, hosted a one-hour webcast, "Doing More With Data." Speakers Liz Miller of the CMO Council and Dario Debarbieri of IBM explored how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Among the key issues... Watch On-Demand
From Commodity To Context
The Shifting Role and Rising Importance of Email for the Modern Marketer
In the ongoing dialogue around touchpoints, experience, engagement, data and the ever-growing martech stack, why is it easier to talk about replacing email platforms than it is to talk about what is going wrong with our email strategies? In our quest for personalization, when did email become a comm... Watch On-Demand
Your Customers, Your Brand
Transforming Brands with Customer-Centric Marketing
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology&rsquo... Watch On-Demand