Una localización poco exitosa lleva a los profesionales del Marketing a reexaminar las operaciones globales y a realinear la dinámica de las agencias
Jun 11, 2019 - prnoticias
9 Reasons Why Your Marketing Localization is Failing (Hint: It Does Not Involve Extra Costs)
By: Claudia Befu
Jun 10, 2019 - Content Localization
B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands
By: Elise Schoening
May 7, 2019 - Demand Gen Report
Companies Struggle To Turn Data Into Experiences: Here's How To Do Better
By: Serenity Gibbons
Apr 25, 2019 - Forbes
MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council
By: Sudipto Ghosh
Apr 22, 2019 - MarTech Series
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
By: Erica Sweeney
Mar 27, 2019 - Marketing Dive
Does data science reliance detract from humanized brand experiences?
By: Richard Carufel
Mar 6, 2019 - AgilityPR
IAB: 78% of marketers will spend more on data in 2019
By: Erica Sweeney
Mar 6, 2019 - Marketing Dive
Data-Based Customer Experience or A Humanized Brand Experience: What Would CMOs Choose?
Feb 28, 2019 - MarTech Series
Focusing on Human Experience in a Digital World
Feb 27, 2019 - MediavataarMe
CMO Council: Relationship Building Goes Far Beyond Passive Listening
By: H.B. Duran
Feb 27, 2019 - a.list
Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds
By: Erica Sweeney
Feb 27, 2019 - Marketing Dive