85% of global consumers want omnichannel experiences - finds CMO Council study
By: Bizcommunity Staff
Jul 25, 2019 - Bizcommunity
Lackluster localization prompts CMOs to re-examine agency dynamics
By: Richard Carufel
Jun 18, 2019 - Agility PR
Unilever Invests in Influencers; Beyond Makes It ‘Meatier’; Zuckerberg Faked; Snapchat’s Gender-Swap Surge
By: Nat Ives
Jun 17, 2019 - Wall Street Journal
Lack-Luster Localization Prompts CMOs To Re-Examine Global Ops & Realign Agency Dynamics
Jun 15, 2019 - HispanicAd
Study: Customer connections flounder amid centralization, localization efforts
By: Barry Levine
Jun 14, 2019 - Marketing Dive
Daily News: Customer Connections Flounder, E-Commerce Marketing, Ad Transparency Tool
By: Courtney Dobson
Jun 14, 2019 - LSA Insider
KRAFT PLUGS ‘SALAD FROSTING’ AND THE CLIF-KIND BAR BATTLE ESCALATES: MARKETER'S BRIEF
Jun 12, 2019 - AdAge
Marketing Structures Keeping Customers and Brands Apart—Report
By: Patty Odell
Jun 11, 2019 - ChiefMarketer
Study: Most marketers feel unprepared to meet connected consumer needs
By: Lindsay Stein
Jun 11, 2019 - Campaign US
Marketers Aren't Meeting The Needs Of Today's Connected Consumer
By: Steve McClellan
Jun 11, 2019 - MediaPost
Marketing leaders explain why they're missing the mark
Jun 11, 2019 - SmartBrief
Una localización poco exitosa lleva a los profesionales del Marketing a reexaminar las operaciones globales y a realinear la dinámica de las agencias
Jun 11, 2019 - prnoticias
9 Reasons Why Your Marketing Localization is Failing (Hint: It Does Not Involve Extra Costs)
By: Claudia Befu
Jun 10, 2019 - Content Localization
B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands
By: Elise Schoening
May 7, 2019 - Demand Gen Report
Companies Struggle To Turn Data Into Experiences: Here's How To Do Better
By: Serenity Gibbons
Apr 25, 2019 - Forbes