REQUIRED READING POST

Matching marketing and Artificial Intelligence is initiating marketing-in-the-moment with data-driven AI marketing. It saves time, leads to operational efficiencies, creates quality customer interactions, and enhances customer engagement.

Although Artificial Intelligence is revolutionizing industries worldwide, many businesses—both large and small—are still not fully tapping into its transformative potential... or testing it at all with an avoidance, angst or apathetic mindset, says Angel Vossough, CEO, BetterAI in a recent industry newsletter. Every business can, and should, be leveraging this profoundly beneficial technology, with opportunities to streamline operations, enhance data management, establish operational process automation, supercharge efficiencies, and drive business growth, in order to transcend AI apathy.

Creativity and speed drive the advertising industry, and agencies often have to bury creative ideas, not because they are bad, but because the timing for them is wrong. In a memo to marketers and agency creatives, Simona Vasytė, CEO of Perfection42, shared how customized AI tools found a way to bring those ideas back to life and how agencies like Ogilvy were harnessing AI to short circuit some processes.

This AI technology is helping ad agencies like Ogilvy Vilnius manage heavy workloads, repurpose old ideas, and streamline processes for faster, smarter campaigns – merging human creativity with technological innovations.

CMO Council is tracking the rise of AI technology and GenAI is aiding the industry, marketers in particular:

REPORT: Marketing and Data Security: The Unlikely Brand Building Partnership

Can marketing and security safeguard brand trust amid the data storm? Much rides on marketing’s relationship with information security to acquire, maintain and secure customer data for competitive advantage. Together, marketing and security can navigate perilous waters, such as Generative AI, trust and privacy concerns, en route to preserving and building the brand.

But the relationship can be a rocky one. In this report, conducted by the CMO Council and KPMG, we found that a third of marketing-security partnerships are not collaborating effectively. Problems range from misalignment in communications practices, joint initiatives, technology assessments, etc.

It’s critical to shore up this partnership because it’s about to be tested in a big way. The top three marketing initiatives posing the greatest security risks are AI and machine learning, customer behavior data, and Internet of Things. DOWNLOAD NOW

REPORT: Real-Time AI Interaction at the Point of Transaction

Digital innovation at the point of transaction is transforming America’s 200,000 drive-thru lanes, which serve 84 million Americans daily and account for 70% of quick-service restaurant sales. Source this new guide to on premise, “in the-moment” marketing from the CMO Council and uKnomi. Find out how to seamlessly recognize and reward drive-thru customers at scale, enable profitable suggestive ordering conversations, and satisfy and gratify with faster more efficient service.

Personalized customer identification and engagement systems – driven by enriched data and automated AI-driven interactions at the point-of-service – are cost-effective to deploy and can improve operator yield by 20% and more. DOWNLOAD NOW

THOUGHT LEADERSHIP: How Smart Is Your Marketing Machine?

If you haven’t seen the writing on the wall, here’s the gist: AI will have a profound impact on marketing, especially in predicting customer behavior and market shifts and enabling hyper-relevant personalization across channels at scale. It’s best to get ahead of this once-in-a-lifetime marketing disruption before competitors leave you in the dust. 

Through thought-leadership blogs and research, the CMO Council will stay abreast of AI’s emergence and impact on marketing. But if you feel you’re a step behind the AI learning curve, we highly recommend The AI Marketing Canvas to get up to speed. While the book geeks out a bit in the fields of data science and statistics, nodes and networks, it’s chock-full of real-world case studies showing AI in action. (For more, check out our blog post, Are You Mastering AI? Or Will AI Master You?) READ NOW

THOUGHT LEADERSHIP: Marketing Is At An Inflection Point

The practice of persuading consumers to influence how they think, feel and behave is in the early stages of a seismic shift. Ignited by the emergence of the Connected Consumer — an individual who is always on, filtering, sharing, ignoring content — this new era has been supercharged by the rapid development of AI technologies, specifically GenAI. This transformation is not only inevitable; it’s imperative.

The reality is modern marketing — identifying an audience, reaching that audience in the right channel, delivering the right experience and measuring with precision — has become too hard. Chief Marketing Officers (CMOs) know it. 59% say that their companies lack the toolset and skillset to achieve their marketing objectives. They also know that they cannot deliver what consumers want: 71% aspire to deliver personalized experiences, according to McKinsey, but only 15% think they do it well. READ NOW