REQUIRED READING POST
December 31, 1969
Scaffolding Strategy in Uncertain Times
Marketers need to be futurists to survive a decade that so far, has been one of the most challenging for global marketers: from pandemic to war, tariffs and politics.
Louise Burgers
Editorial Director, CMO Council
Louise Burgers has 25 years’ experience in B2B publishing as an award-winning editor, columnist and journalist on media brands in Africa; also working with brands/NGOs as a content strategist. She is currently Editorial Director of the CMO Council; lectures in Marketing & Advertising Communications at Red & Yellow Creative School of Business in Cape Town, SA; and writes and edits retail brand blog RetailingAfrica.com. She holds a Masters in Commerce: Strategy and Organisational Dynamics, from University of KwaZulu Natal, in conjunction with Copenhagen Business School in Denmark and UK Open University.