REQUIRED READING POST

The future of the Creator Economy allows brands to concentrate on community building, niche nano-markets and cultivate better relationships with content creators influencing consumers.

“The creator economy refers to the economic system that has emerged with the rise of digital platforms and technology, enabling individuals to create and distribute their own content, products, or services directly to an audience. In this model, individuals, often referred to as "creators," leverage digital platforms and tools to build and monetize their personal brands.

“The creator economy has gained significant momentum in recent years, driven by the democratization of content creation tools and the widespread adoption of digital platforms. It has created new opportunities for individuals to turn their passions and talents into sustainable careers while challenging traditional models of media and entertainment,” says Frank Carvalho, CMO of Foap, which has been connecting creators with brands, companies and agencies for more than a decade.

READ MORE: Frank Carvalho, CMO, Foap

Customers—and their expectations for relevant exchanges and experiences with the brands they do business with—have forever changed the rules of engagement. To better understand the new mandates and realities that marketers face when engaging with today’s digitally connected customers, the CMO Council, in partnership with Bazaarvoice, has launched a thought leadership initiative aimed to understand both marketer and customer positions around the customer journey, customer loyalty and the insights needed to exceed expectations.

DOWNLOAD: The New Rules of Engagement

In the CMO Council Webinar, “Building Brands That Attract + Engage Fans,” brands are seeking new methods and motivators to connect and engage with audiences, to stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences in social media, experiential and advertising channels.

WATCH ON DEMAND: Building Brands That Attract + Engage Fans

MORE excellent evergreen content from the CMO Council’s previous publication, Peer Sphere. READ HERE