BIO

Fadi is the Chief Marketing Officer, at Fruitist leading their marketing team. Prior to Fruitist, Fadi served as General Manager, VP Marketing North America for Nestle where he was responsible for leading globally Kit Kat’s future product development, innovation, and renovation of the existing product range. Before that, Fadi served as General Manager of Nestlé’s operations in 2 countries, where he led a team of 1,000 employees and a business with USD 270 million in annual revenue. He was previously the Global Category Lead of Innovation. Fadi also serves as an advisor and mentor at the Stanford StartX Accelerator and is an active speaker in universities around the world on the topics of marketing and consumer behavior. Fadi holds a BE in Computer & Communication Engineering from Notre Dame University and an MS in Management from the Stanford Graduate School of Business.