BIO
Professor Krista Li is the Blanche “Peg” Philpott Professor and Doctoral Program Coordinator in the Marketing Department at the Kelley School of Business, Indiana University. Professor Li specializes in helping businesses optimize their marketing strategies, including pricing, product, and channel strategies, through influencer marketing, artificial intelligence, digital marketing, and behavioral economics, and helping public policy makers promote better marketing for a better world.
Professor Li’s research has been published in leading academic journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, and Strategic Management Journal. Her paper was a finalist for the Best Marketing Paper Award in Management Science.
Professor Li serves as an Associate Editor for Marketing Science, Journal of Marketing, and Decision Sciences; as a Senior Editor for Production and Operations Management; and as Editorial Review Board member for the Journal of Marketing Research. She was honored as a Marketing Science Institute Young Scholar in 2021, a title awarded to “potential leaders of the next generation of marketing academics.” Professor Li received the inaugurate Marketing Science Service Award as an Associate Editor in 2023, and serves on the ISMS Board’s Advisory Council in 2024.
Professor Li has extensive experience teaching EMBA, MBA, and executive training programs in both English and Chinese, and has provided strategic guidance to Fortune 500 companies worldwide. Her clients include P&G, Bristol-Myers Squibb, Johnson & Johnson, Campbell’s, Kraft Foods, Hallmark, Bayer, Neutrogena, Aveeno, AT&T, Microsoft, and Mercedes-Benz, among other industry leaders.