BIO
Kershnee Hermanus has over 23 years’ experience in advertising, marketing and brand management within the telecommunications and financial services sectors. Her professional experience includes working at renowned advertising agencies in South Africa, namely Young & Rubicam Gitam/Wunderman, The Jupiter Drawing Room, and TBWA/Hunt Lascaris. She had the opportunity to manage some of South Africa's most valuable brands, including FNB, MTN, ABSA, and Standard Bank. Hermanus is currently at AECI as Group Head, Digital Marketing and Brand Management, global markets. She previously worked at Absa Corporate Investment Banking, responsible for the African Regional Operations, and International corridors (US, UK, MEA, and China).
Her marketing approach is hands-on, and she has a deep passion for both traditional and digital marketing. She thrives on using both digital and traditional channels to drive new leads and customer acquisitions. Her agile approach allows her to manage and work on a range of projects, including naming conventions, reward programs, product-market strategies, rebranding exercises, activations, sponsorships, digital initiatives, and through-the-line initiatives, with ease.