- REPORT
- $50 US
- Learn About This Program
*Included with premium membership or library subscription
Making Content Marketing Convert
Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science
Digital content is indispensable in driving business opportunities, market education and customer engagement in 2020. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative. This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It goes further to offers commentary and advice on the top 10 essentials for effective authority leadership-driven content marketing:
- Partner with credible + trusted sources
- Produce relevant + compelling strategic insights
- Add customer-contributed views + validation
- Present authoritative, newsworthy and enriched content
- Engage qualified, verified and predisposed audiences
- Target the whole influencer, specifier + buyer ecosystem
- Embrace multi-channel distribution, promotion + syndication
- Authenticate content consumption and buyer engagement
- Ensure lead legitimacy and compliance
- Cultivate, Activate and convert prospect flow
Finally, it also offers a set of best practices for lead lifecycle management. These practices cover:
- Functional alignment between marketing and sales
- Lead qualification—prioritization and scoring
- Lead nurturing and relationship development
- Hand-off and optimization of the conversion process
- Campaign measurement
