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Sparking MarTech Migration + Digital Innovation $50 US*
Marketing Leader Intentions and Projections in Europe, Middle East, Africa and Latin America
As companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes their brand resonate with their audience: human connection. The ability to balance digital advancements with authenticity is the holy grail for marketers today. This study sponsored by HCL Software highlights perspectives from a global CMO Council member survey about their experiences ...
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C-Suite Scorecard $50 US*
A 2021 Enterprise Performance Report of Marketing Effectiveness
The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. Notably, however, management in enterprises of more than $500 million in revenue differ in their views of marketing developmen...
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Scaling the Value of the CMO $50 US*
How to Globalize, Modernize and Optimize Enterprise Marketing Operations with Interim CMO Domain Experts and Advisors
Chief marketers are stretched and challenged like never before. The global pandemic has disrupted markets, operations and customer behaviors. Agile recovery and new routes to revenue are the new imperatives. Leaner, more digitally proficient marketing organizations with shared purpose and greater productivity are a key deliverable for 2021. Better integrating and leveraging new automation platform...
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CMO Compensation $50 US*
Analytics and Authoring by Dr. Kimberly A. Whitler, Darden School of Business at the University of Virginia
The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world. It is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date. The report is a...
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A Straight Line To The Front Line $50 US*
Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain
Growth and recovery are at the top of every executive’s to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business and on Marketing to fill the pipeline with quality leads. And while the riff between Marketing and Sales is certainly nothing new, it has taken on a new direction that has a direct and immediate impact on the bot...
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The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance $50 US*
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. Yet, according to this new report from the CMO Council and Accenture, "The CMO-CIO Alignment Imperative: Dr...
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Perfect How You Project $50 US*
Assessing Diligence and Discipline in the Planning Process
The Perfect How You Project survey of over 340 financial professionals revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success. However, over 65 percent admitted they are not agile or adaptive in their financial practices,...
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Closing the Gap $50 US*
The Sales and Marketing Alignment Imperative
Global businesses continue to suffer from a seemingly unbridgeable divide between their marketing and sales teams—a gap which undermines two of the most important competencies necessary to generate demand, capture revenue and gain competitive advantage. The traditional relationship between sales, marketing and channel groups tends to be more antagonistic than synergistic. Even in those enter...
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Define and Align the CMO $50 US*
The CMO Council is frequently asked by the media, executive recruiters and CEOs to define the essential qualities and attributes of a successful marketing officer. To achieve this we have partnered with a professional services company called 'Bluprints™' to assist us in a globally inclusive process to systematically decipher a distinct Formula for Success - exclusive to the CMO community....
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Marketing Under Siege $50 US*
The State of Marketing in 2002
Published in February 2003, this study provided direct insights into the health of high-tech marketing in 2002 post internet bubble collapse, and provided a prognosis for the year ahead (2003). ...
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