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Rising Above The Fray $50 US*
Self-reliant buyers, shifting behaviors and digital disarray have upended sales. But marketers can right the revenue ship.
A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO. All of which puts marketers at serious risk of missing their revenue target...
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Making Content Grow Into Customer Flow $50 US*
Improving Content Marketing Value from the Pipeline to the Bottom Line
Content marketers face challenges on multiple fronts — and they’re losing the battle. Marketers can spend a third of their marketing budget on content yet lack the capability to measure ROI. Content strategies are built on budget and time, not on customer and market trends. Content quality is hit or miss. Scattershot content distribution turns off customers. Marketers better turn thei...
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Mobile Ingenuity in Africa's Dynamic Community $50 US*
Using Real-Time Insights to Understand the Digital Life of Telco Subscribers
Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Possessing a vast abundance of ever-multiplying subscriber insight, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency&r...
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Connected Interaction to Power Brand Attraction $50 US*
How Marketing Is Transforming to Create More Connected Customer Engagements
According to this research by the Chief Marketing Officer (CMO) Council and IBM, senior marketers will be devoting significant effort to better understanding the customer journey and how to create more personal, content-rich and connected experiences for their customers in 2017. The success of these efforts, however, will be contingent on their ability to create alignment across the digital and ph...
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Building Brands That Attract + Engage Fans $50 US*
How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers
How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels. The Chief Marketing Officer ...
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Lead Flow That Helps You Grow $50 US*
Call it a lead, opportunity or prospect. No matter what the term, sales organizations can never get enough new business contacts from their marketing groups. The question is how wisely they are used and whether that new point of customer access is qualified, primed and ready to write orders.This detailed study from the CMO Council and the Content ROI Center finds that most companies are struggling...
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Know More to Grow More $50 US*
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Conducted in partnership with Dun & Bradstreet, this report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. And while marketers agree that the provision of this intelligence is important, only 21 percent of those surveyed feel equipped to provide this...
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Discovering The Pivotal Point Consumer $50 US*
A Milestone Study on American Shoppers Who Drive CPG Brand Volume
A study of American consumer shopping behavior designed to provide fresh and actionable insight, backed by detailed data, to help Consumer Packaged Goods marketers and retailers better understand and address the global challenge of fragmentation and the need for precision marketing. Conducted by Catalina Marketing's Pointer Media Network, in conjunction with the CMO Council, the study unmasks the ...
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CLOSE: Scenarios and Solutions $50 US*
Mapping the Traps and Sales Effectiveness Gaps
In any sizeable company, the functions of marketing and sales are crucial to success. No matter the product or service, marketing must drive programs that stimulate demand and sales must develop and mazimize opportunities. Successful execution of these functions has always been challenging, hinging on the sometimes strained and troubled relationship between sales and marketing. The Chief Marketing...
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Call Center Exposure: Limiting Leaks and Peeks $50 US*
With an estimated 100,000 call centers employing nearly 7.5 million workers handling an average of 1,708,379 calls per center per year, the opportunity for information leakage and data corruption is staggering. For many companies, the call center is the first direct touch point to the consumer, and often an opportunity to access a consumer’s personal information....
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Select and Connect $50 US*
Strategies for Targeted Acquisition and Retention
Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum customer acquisition, retention and profitability. It also examines the marketing organization's level of customer knowledge, as well as the segmentation approaches used to target and acquire top prospects and profitable opportunities. By revealing pain po...
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Targeting with Texting: The Value of Just In Time Mobile Messaging $50 US*
According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable alerts. Text messaging, the practice of sending short messages to mobile devices, is enabling enterprises and governments to instantly send urgent alerts and notifications to support customer service, ...
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Define What's Valued Online $50 US*
Exploring Technology Content Usage and Its Influence on IT Buying
By 2005, just as consumers were flocking to the Internet to research vacation destinations or new cars, buyers of B2B technology had also turned to the Web to research IT products, services and solutions. In fact, the majority of technology buyers were using the Internet as their primary resource for purchasing decisions. The Define What’s Valued Online explores online technol...
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