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NextGen Events: Optimized for Outcomes $50 US*
Aligning Strategy, Teams and Tech for Success in a New Era of Events
Anxiously awaiting the return of in-person events, marketers are seizing the opportunity to reimagine event channel strategy. Next-gen events can drive depth and breadth of customer engagement that lead to better brand awareness, lead generation, retention and loyalty. Learnings over the last two years will inform a holistic view of events that are better aligned to marketing outcomes. By matchin...
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Humanize + Optimize The Way You Recognize Every Customer + Contact $50 US*
Using Frictionless Biometrics Across All Channels of Engagement
Improving digital customer experience (DCX) is now a crucial business issue for brands. Consumers have flocked to digital channels since the start of the pandemic. Too often, they have encounted experiences that don’t satisfy, causing many to abandon transactions and take their business elsewhere. Very often, the problem is digital authentication and identity verification. More than 80 perce...
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How Covid Has Changed The Channels Of Engagement $50 US*
What You Need to Know to Better Engage Your Customers in the "New Normal"
Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late. Marketing leaders need to know where digital channels fail to meet expectations, what channels consumers turn to in critical situations, an...
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Measuring Marketing in the Moment $50 US*
Understanding How Shoppers React, Transact and Interact in Real-time
The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. This requires a data-driven understanding of the customer, real-time buyer intent signals, masterful orchestration between team members and partners, and technology that closes the gap between insight and action. It’s no easy task, which is why four out of five marketers...
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The State of Engagement $50 US*
Bridging the Customer Journey Across Every Last Mile
Customer empowerment is heightening the job security risks of chief marketing officers, who are struggling to keep up with new digitally driven ways to engage, satisfy and enrich the experience of more mobile, savvy and fickle consumers. According to this study from the CMO Council, 75 percent of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful. Mor...
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Engage at Every Stage: An Investigation of Video Activation $50 US*
Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO Council study—conducted in partnership with ViralGains—more than 70 percent of marketers...
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Gaining Traction Through Each Customer Interaction $50 US*
Achieving Business Impact With Customer Engagement Optimization
Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the CMO Council found that marketers across Asia-Pacific admitted that their back-office systems were not enabling their brands to fu...
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Mastering Adaptive Customer Engagements $50 US*
A Look Into How Today’s Marketing Leaders Are Driving Business Performance Across the Customer-Centric Enterprise
How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization...
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Maximize How You Individualize $50 US*
Map the Operational Gap in Customer Insight and Experience
Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ...
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BtoB Content Impacts Customer Thinking & Buying Decisions $50 US*
Uncovering the Impact of Marketing Content
According to a report released by the CMO Council, 87 percent of B2B buyers say online content has a major or moderate impact on vendor selection. Of those surveyed, 28 percent share valued content with more than 100 colleagues, with email being the most used method for sharing online content. The study also showed B2B buyers value the following sources of online content when researching products...
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Customer Attainment From Event Engagement $50 US*
Benchmarking the Business Value of Trade Shows and Events
While events and trade shows are still a vital part of the marketing and customer engagement mix, senior marketers remain challenged to identify effective methods to measure and prove ROI, according to this CMO Council study, conducted in partnership with the Exhibit & Event Marketers Association. Further complicating this scenario is that events and trade shows have largely remained isolated ...
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Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer $50 US*
The desire to engage at every stage of the customer lifecycle has always been the unrealized goal of savvy marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the CMO Council, but some challenges still remain.Detailed in the full report are...
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Making Sense of Subscriber Complexity $50 US*
The Need to Get a Handle on Choice and Change in Global Communications Markets
Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, user control, and personalization – with more opportunities than ever to switch allegiances to both...
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Why Relevance Drives Response and Relationships $50 US*
Using the Power of Precision Marketing to Better Engage Customers
In this CMO Council report marketers identified critical tactics and strategies to deepening engagement. Nearly 60 percent said they intend to improve customer segmentation, profiling and targeting, while 30 percent reported they were embracing more personalized, multi-channel communications across all customer touch points. However, only 15 percent of marketers believe their companies are do...
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The Power of Personalization $50 US*
The Impact + Influence of Individualized Content Delivery
Personalized marketing techniques are still in the early stages of being integrated into most company's marketing campaigns and budgets. While the need for quantifiable tools for gauging effectivenes and ROI Exist, marketiers are lagging in their adoption due to the lack of accurage and reliable customer data sources. These are two of the top findings from the "Power of Personalization" research. ...
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Staging and Gauging $50 US*
Do Events Pay Off?
After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing rebounded. Expenditures on sponsorships, shows, conferences, meetings and other event activities grew by 15 percent in 2003 to over $140 billion, per Promotion Marketing Association/PROMO magazine. This growth environment led the CMO Council to launch ...
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