Stretch Spend Through Better Agency Management
What is covered:Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management.... Watch On-Demand
Optimize Value of Content Spend
What is covered: Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. This webinar describes how to get the greatest return from your existing content, such as re-structuring agreements to support content reuse, and how to create f... Watch On-Demand