Press Releases
May 29, 2012
Mandate To Embrace And Execute On Digital Marketing Tops Strategic Agenda Of C-Suite And Line-Of-Business Leaders, Reports CMO Council
Doing More With Customer Data and Priming Sales Pipeline Has Most Appeal to Management Teams Seeking Better Targeting, Website Performance, and Search EffectivenessApr 5, 2012
Premiere Edition Of PeerSphere Available
The CMO Council Journal - Now Available for DownloadApr 3, 2012
CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS
The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarterFeb 29, 2012
WEBTRENDS' HOPE FRANK APPOINTED TO NORTH AMERICA ADVISORY BOARD OF THE CHIEF MARKETING OFFICER (CMO) COUNCIL
Jan 23, 2012
AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS
New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to DigitalDec 20, 2011
NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL
CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real TimeDec 7, 2011
CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA
Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social MediaOct 31, 2011
TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE
New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales PerformanceOct 16, 2011
CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers AttendingOct 11, 2011
NEW REPORT REVEALS OPPORTUNITIES FOR BANK MARKETERS TO FIND NEW ROUTES TO REVENUE BEYOND LEVYING FEES FOR BASIC BANKING SERVICES
CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and DeliveringSep 29, 2011
BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON
Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign HighlightsSep 23, 2011
CMO COUNCIL TO SUPPORT WHITE HOUSE 'INNOVATION RECOGNITION' CAMPAIGN WITH OFFICE OF SCIENCE AND TECHNOLOGY POLICY
Sep 6, 2011
CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA FORMATS
Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital DevicesAug 16, 2011
CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness
Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized NeedsJul 18, 2011
OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL
Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and AccountabilityJul 11, 2011
GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE
New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led ApproachJun 27, 2011
CMO COUNCIL APPOINTS PROMINENT MARKETING EXECUTIVES TO REGIONAL ADVISORY BOARDS IN EMERGING MARKETS
May 23, 2011
UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION
New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service DemandsMay 18, 2011