Press Releases
Jun 28, 2016
OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE
New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data IntelligenceApr 28, 2016
GLOBAL STUDY TO EXPLORE BUSINESS VALUE OF THE INDUSTRIAL INTERNET OF THINGS
Initiative to Team the BPI Network, CMO Council and Penton’s IoT Institute with Program Sponsors to Drive New Global Discussion on Growing Impact of Industrial ConnectednessApr 14, 2016
NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND
Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational UptakeFeb 9, 2016
MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS
CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital TransformationJan 20, 2016
NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR
CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and OutcomesDec 7, 2015
GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM
Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security InformationOct 8, 2015
CMO COUNCIL TO KICK OFF NORTH AMERICA CMO SUMMIT WITH A LOOK INTO THE FUTURE TO DEFINE THE CMO OF 2020
The Original Gathering of Senior Marketing Leaders to Convene in Napa on December 7–8, 2015, for Chief Marketing Officer (CMO) Council Elite RetreatSep 25, 2015
CMO COUNCIL FOCUSES ON EFFECTIVE DATA USAGE TO DELIVER SIMPLIFIED, PERSONALIZED CUSTOMER EXPERIENCES AT DEMO TRACTION 2015
Speakers call for data-driven marketing strategies as startups unveil key technologies for scale and personalization.Aug 18, 2015
MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS
Aug 4, 2015
CMO COUNCIL STUDY FINDS MARKETERS ARE FAILING TO LEVERAGE VISUAL CONTENT FOR ENRICHED CUSTOMER ENGAGEMENT
Jul 30, 2015
BIG SHIFT TO DIGITAL AND DATA MARKETING IS SHAKING UP CLIENT RELATIONSHIPS WITH AD/MEDIA AGENCY PARTNERS
Jun 24, 2015
CMO COUNCIL TO EXPLORE MARTECH INNOVATION AT DEMO TRACTION
Plans Member Audit to Find Out What New Apps Have Long-Term Viability Value and GlueJun 16, 2015
CROWDSOURCING AND SHARING EMPLOYEE CONTENT DIGITALLY HELPS COMPANIES DEFINE BRANDS AND RECRUIT TALENT
New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping Corporate Culture and Brand PersonalityMay 29, 2015
NEW AMERICAN MAINSTREAM CHALLENGES MARKETERS TO NAVIGATE A MULTICULTURAL MARKETING MAZE TO TAP ETHNIC BUYING POWER
CMOs Looking to Engage New Multicultural Market Segments Must Provide More Than Translated Content to Gain Affinity and Influence Within These Diverse PopulationsMay 18, 2015
CMO COUNCIL LAUNCHES GLOBAL INNOVATION ECOSYSTEM TO HELP UNICEF
CauseTech.Net Community to Crowdsource Ideas and Inspirations That Advance UNICEF’s Use of Social Impact Technology to Further its Mandate WorldwideMay 5, 2015
Confidence in Digital Grows, But Metrics Remain A Challenge for Asia Pacific Marketers
New Adobe research shows that even as digital marketing budgets in APAC increase, skills gap remains a major obstacleJan 15, 2015