REQUIRED READING POST

With the rapid introduction of industry-impact technologies such as Generative AI, the modern marketing leader can calibrate company strategy to innovate across the organization, ensuring CMOs are recognized as a catalyst to growth.

PWC has firmly put the CMO at the center of the organization, labelling them as “growth catalysts”: “Now, more than ever, lines are being blurred across the C-suite, and CMOs can carve out a role as innovator, strategist and growth-driver. From working with the CEO to tell your company's story to activating the new tech capabilities with the CIO, you thrive as the driving force behind reinvention.”

Growth Guidance Center

The modern day CMO needs to strategically support all facets of the business and collaboration with the C-suite and drive marketing’s meritorious impact on revenue. The CMO Council’s specialist microsite, the Growth Guidance Center is an online thought leadership destination focused exclusively on exploring the forces and factors that accelerate, enhance, inhibit, disrupt, diversify and sustain growth. A dedicated strategic interest group formed by the Chief Marketing Officer (CMO) Council and Business Performance Innovation (BPI) Network, the Growth Guidance Center provides insights, access to intelligence, resources and peer-curated thought leadership to senior executives with the given (or self-defined) mandate of driving growth and sustainable opportunity, performance and outcomes for their organization.

In this knowledge transfer initiative, we highlight best practices, critical resources and next generation solutions to accelerate revenue growth, improve market visibility, identify opportunities, and manage and optimize profitability and revenue performance.

In addition, CMO Council’s specialist programs spotlight how marketers can generate growth in disruptive market conditions in particular. Find out more and download our bespoke research:

Boosting Yield In The Account Marketing Field: Leveraging Augmented Actionable Intelligence (AAI) to Improve Prospect Identification, Qualification, Cultivation, Acquisition, Penetration and Revenue Growth. READ MORE

Outsmart Adversity: Weathering Economic Headwinds to Emerge for Growth. READ MORE

Sparking MarTech Migration + Digital Innovation: Exploring Marketing Leader Strategies, Intentions and Innovations Across Europe, Middle East, Africa and Latin America. READ MORE

Exponential Power of Collaborative Marketing: Working With Partners On Marketing Goals Brings Forth Better Business Outcomes. READ MORE

Help Small Grow Tall: Go Digital. It's Pivotal. READ MORE

MORE excellent evergreen content from the CMO Council’s previous publication, Peer Sphere. READ HERE