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CMO Council’s Strategic Interest Groups showcase thought leadership programs with dedicated online knowledge and resource centers exploring the forces and factors that accelerate, inhibit, disrupt, diversify and sustain brand growth.

Subject matter experts and marketing leaders contribute insights, content, opinions, case studies and best practices across the various categories relevant to CMOs, providing tools and resources to help enhance marketing effectiveness.

READ MORE: Strategic Interest Groups

Brand Inspiration Center

The Brand Inspiration Center aims to ignite a peer-level discussion about go-to-market and marketing supply chain processes. To support value creation and competitive advantage for any consumer or business marketer, our purpose is to offer solutions to a wide range of process inefficiencies based on current research and executive insights, which delve into areas such as product and packaging innovation, creative relevance, marketing production, supply chain efficiency, demand chain performance and omni-channel execution consistency. Learn More >

Brand Intelligence Center

On social media and elsewhere, brand marketers are in a pitched battle for share-of-voice and to ride a rise in demand. Unfortunately, most are in the dark about shifting consumer behaviors, emerging industry trends, creative assets that truly resonate, and the strategy and tactics of their competitors — a dearth of information and insight. But here, you will find some intelligent answers. Data gleaned from social media campaigns, including dark ads, shed light on what’s happening today and what’s trending tomorrow, while AI extracts actionable insights that brand marketers can take to produce immediate results. Learn More >

Chat Commerce Resource Center

Exploring How the Live Mobile Chat Commerce Revolution is Powering Fast, Frictionless Transactions, Secure, Lower Cost Customer Engagement, and Stronger Brand Affinity. Learn More >

Coalition To Leverage And Optimize Sales Effectiveness (CLOSE)

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is an affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisitions and value building. Learn More >

CMO-CIO Alignment Imperative

The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed with Accenture Interactive to present a new authority leadership initiative targeting the ever-changing but critical relationship between the CMO and the CIO. In today's business climate of exponential information growth and technology dependency, this authority leadership campaign leverages and aggregates insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It also looks at best practice situations where functional integration has produced significant results, values and outcomes. Learn More >

Content ROI Center

The Content ROI Center is dedicated to advancing the discipline of content marketing. It provides marketers with the insights they need to more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence. In so doing, the center works with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns. Learn More >

Digital Marketing Performance Center

The Digital Marketing Performance Institute is a strategic interest group dedicated to providing tools and resources to help enhance the execution and effectiveness of digital marketing efforts. As a sub-group of the Chief Marketing Officer (CMO) Council, we are able to provide a wealth of reports, news articles, white papers and research about the latest challenges, trends and best practices across the full scope of digital marketing efforts. In addition, you will also have the opportunity to contribute your insights by participating in any of our featured surveys. Learn More >

Experiential Marketing Center

The Experiential Marketing Center is online resource center that curates third-party content, CMO Council research and domain expert input to further sponsorship marketing precision, predictability and performance. It looks at all avenues of sponsorship direction and helps to keep marketers abreast on where and how brands are driving significant impacts, engagements and results from their sponsorship activities. Learn More >

Geobranding Center

The GeoBranding Center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding contribute insights, content, opinions, case studies and best practices and the CMO Council is conducting research to explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. This strategic interest group is ideal for those executives, government officials, league members, and association representatives involved in, trade and economic development, visitor and tourism promotion, travel and hospitality, entertainment and sports, products and places of origin labeling, or branded commodity differentiation. Learn More >

Growth Guidance Center

The Growth Guidance Center is dedicated to exploring the forces and factors that accelerate, inhibit, disrupt, diversify and sustain growth. This knowledge transfer initiative will highlight best practices, critical resources and next generation solutions to accelerate revenue growth, improve market visibility, identify opportunities, and manage and optimize profitability and revenue performance. Learn More >

Marketing Supply Chain Institute

The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management. Learn More >

The Customer Experience Board

A groundbreaking thought leadership program, the Customer Experience Board is addressing the critical need for communications service providers to optimize customer experience and heighten retention in a highly convergent, competitive, and demanding customer market. Learn More >

MORE excellent evergreen content from the CMO Council’s previous publication, Peer Sphere. READ HERE